So you've got a list of subscribers who have taken at least one step toward your main offer, but how do you get them to take a couple more, or...
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Everyone talks about growing their email list with downloadable offers, but what does that mean and how can you do it? An offer can be several things. Depending on what...
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The thing about newsletters is that people are bombarded by them daily. If you want to keep subscribers or more importantly, keep their attention, you need to keep these six...
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People need to know about you before they do business with you. What are you doing right now to get your customer's attention? If you're not doing anything, you can't...
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You’ve been to those sites... with information EVERYWHERE. Every inch of the website is filled with images, text, and ads. When your site is so over-filled with information, your visitors...
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If you’re a new small business, Yes. Most of us small businesses start out with big ideas and small cash flow. I know this might sound crazy coming from...
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Brad, owner and design director at Liquis helping build a home with nonprofit client, 1Mission. Core values are usually an afterthought stemming from a mission statement or vision statement. Truth...
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You know that your website is NUMERO UNO in your marketing lineup, right? It's the "hub" where all of your conversions start. Potential customers land on your website every day...
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TIP #1: Audience Targeting Know your most valuable demographic. This may take a little research or soul searching, but a couple good things to know right off the bat are...
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Holy crap the holidays are basically HERE! Are you late on promos? What about customer “thankfulness” ideas or holiday cards? The end of year is a challenging time for business...
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How often do you hear about marketing hacks promising to “10X” this or that? Sorry to break it to you, but it’s total BS. What’s true? What’s fast and easy...
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Everyone knows that a dialed-in website is essential for collecting leads and sales, but hardly any business owner knows how to make those small changes on their website that make a BIG difference in their bank account.
Experienced business owners and marketers know that WordPress isn’t just for hobby bloggers anymore. It’s the most robust website platform there is, making it easy to engage with your ideal...
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88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (BrightLocal) Please do not ignore the task of gathering testimonials for...
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While video files are not supported in email, there are a couple workarounds that are basically the same thing. Why the fuss about video? Video is king in capturing an audience. We...
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Do you need a social media content strategy? This article is jam-packed with content ideas and strategies to increase interaction, followers, and credibility on social media. I think we've all...
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You’ve probably heard about lead magnets, lead pages, list building, email marketing and retargeting. You might even have an idea of their role in your digital marketing strategy, but do you know how they all really fit together? It’s time you get in the know.
The very first, and most important thing you can do to connect with your audience is to know yourself... Then, know your audience. If you do this, you can determine...
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A lead magnet is an offer made in exchange for getting the contact details of your visitors. Lead magnets are usually free downloadable resources, in PDF format, designed to help...
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Do you want to know how to resize website images without losing quality and increase your SEO rankings? Properly sized images can have a huge impact on your website's performance, user...
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Technology has changed the way people consume information. But newsletters are not dead... when done right. In this video, I outline some key points that will reduce unsubscribers and engage...
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