Social media can be a very time consuming for businesses. We're making tons of content and posting to all of the places. But is it even working? It depends. I...
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Here at Liquis, there was a time when it was just two of us. There were also times of growing out of office spaces and filling multiple staffing positions. But...
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And use a lot of hand gestures, ha! Clarify your "who." Your audience isn't everyone and your services aren't everything. Defining your audience is the first (and most often looked...
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As business owners, our objective is to connect with our audience in a way that enhances profitability so the business can go on to do bigger and better things year...
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To install the Yoast SEO Plugin, follow the simple steps below: Login to your website and go to "Plugins" x Click "Add New" Then search for Yoast SEO Click install,...
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The other day I got an email from someone who was selling a course to Average Joes on how to make side money by running Facebook ads for small businesses....
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It's important to know how search engines work so that you know how to improve your ranking and thus, the likelihood that the intended audience will find your content. In...
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There are more than 1.5 BILLION websites active as of today. Isn't that amazing?! When I see that number, I see an even bigger number that represents an investment of both...
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The best blog posts not only expand your reach through related topics to your main offer, but they also play an essential role in your business's influence, growth, and profitability. These seven...
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Creating killer content starts with a killer title or headline. A bad headline is a sure way to have your content marketing fail. According to Copyblogger, 80% of your visitors...
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Any content that supports your business should reside on your website. Yes, we all know someone who "does just fine" with their Facebook or LinkedIn page but let's be real....
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There are a ton of ways that you can leverage your website and blog to provide your audience with valuable content that they will share and keep coming back for....
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We've already talked about knowing your audience and the customer lifecycle stages. Now the goal is to move them along with great content. To create great content you must create...
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This post was inspired by my good friend (and side hustler) who said to me, "what's the point of blogging! No one is reading my posts." She had been blogging...
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In the previous blog post, we talked about building your audience with the right content. Now, you're ready to anticipate which stage of they buying cycle your audience is in...
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Who are you writing or creating content for? This is a crucial step that is often overlooked. You don’t want to waste your time writing for an audience that doesn’t care what...
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Over the last decade, we’ve had the opportunity to personally work with hundreds of different businesses in various niches and sizes – and we’ve learned the #1 thing that almost...
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Who would you love to work with some day? How would it feel to fulfill such a powerful dream? Ah-mazing! We would know, so listen up. If this client or...
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You've got that course, event or product you're ready to drop. You make a few posts about it and.... Crickets. The results aren't there because there was no hype! How...
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But I'm not a writer. I don't know what to share. I don't have time... Let's tackle these one at a time. I'm not a writer. You don't have to...
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It happens. Marketing is the first thing to hit the back burner when things get busy. We fulfill marking obligations out of habit instead of intention and it all sort...
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