Since creating our Email Launch Kit, we've received questions like... "Which email platform should I use?" "How do I automate my emails?" "What's the difference between an auto-send newsletter and...
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For simplicity's sake, let's assume you're looking to level up your social media game on Facebook and Instagram. Twitter, LinkedIn, TicToc, Pinterest, and others each have their own strategies that...
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Having the right systems in place allows you to spend more time ON your business instead of IN your business. This is SO important if you want to get out...
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Instagram is a great platform for organic engagement, BUT YOU ONLY GET ONE LINK... The good ol' "link in bio." And that one chance to get people off instagram and...
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Is a retarget ad! It's the most omnipresent way to stay in front of the people most likely to convert into actual customers... your website visitors! This means, that if...
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We've all heard about repurposing your content, but what does that even mean? It's simply a strategy to make the most out of the content you've already spent time, energy,...
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It depends on what you want to accomplish. Both ways of using social media are beneficial for different reasons. Personally, I think a blend of both strategies is important and...
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If you're a service-based business, you likely close most deals over the phone. Getting the right people on the phone can be exhausting. Before we started using this app, we...
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Before we get to the email sequence template, let's look at the they got on your list. In the scenario that this template is designed for, the customer would have...
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Here in Arizona, we're in the COVID hotspot. Our businesses are in constant limbo of closing, changing policies, navigating restrictions, and for some of us – closing again. A lot...
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Put your customer before your business. That statement might have gotten two reactions: "What, what?!" Or, "Duh." I get both sides. If this is an uncomfortable concept for you, it's...
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You might be reading this because you already know that purchased lists don't work. Many times those lists (promised to be full of future customers) are outdated or incorrect causing...
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The most important component of any social media strategy is the actual content. You may have downloaded our social media content strategy, but what happened when you got to the...
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Now more than ever, we have to make it simple for customers to do business with us. We have to meet our customers where they are NOW. If we can do...
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This is not a new concept. In fact, it's something we discuss with new clients at our very first discovery meeting. We believe it's one of the smartest questions a...
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When you close a deal or make a sale – to what do you owe that success? True, the offer itself had to be a good one, but what got...
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So what makes a good landing page? Of course a great layout and design are a huge plus, but nothing matters more than the content. But not just what is...
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Social media can be a very time consuming for businesses. We're making tons of content and posting to all of the places. But is it even working? It depends. I...
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Here at Liquis, there was a time when it was just two of us. There were also times of growing out of office spaces and filling multiple staffing positions. But...
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And use a lot of hand gestures, ha! Clarify your "who." Your audience isn't everyone and your services aren't everything. Defining your audience is the first (and most often looked...
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As business owners, our objective is to connect with our audience in a way that enhances profitability so the business can go on to do bigger and better things year...
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