This is one of the top mistakes people makes with social ads.
And that’s with their targeting, and here’s why.
In the past it was really important to get very specific on who you want to see your ad. The platforms make it really easy to narrow down your audience.
But with how good the algorithms work today, you want to keep it broad to a bigger audience.
And here tip on how you can target your ads while having a broad audience.
Do it in your creative. In your image or video call them out with text or your words. Make sure your image visually attracts their attention.
If you’re looking for a Social Media Ad Strategy for 2023 check out our latest 7 minute bingeable podcast episode. https://liquisdigital.com/social-media-ad-strategy-for-2023/