There are a ton of ways that you can leverage your website and blog to provide your audience with valuable content that they will share and keep coming back for....
We've already talked about knowing your audience and the customer lifecycle stages. Now the goal is to move them along with great content. To create great content you must create...
This post was inspired by my good friend (and side hustler) who said to me, "what's the point of blogging! No one is reading my posts." She had been blogging...
In the previous blog post, we talked about building your audience with the right content. Now, you're ready to anticipate which stage of they buying cycle your audience is in...
Who are you writing or creating content for? This is a crucial step that is often overlooked. You don’t want to waste your time writing for an audience that doesn’t care what...
Over the last decade, we’ve had the opportunity to personally work with hundreds of different businesses in various niches and sizes – and we’ve learned the #1 thing that almost...
Who would you love to work with some day? How would it feel to fulfill such a powerful dream? Ah-mazing! We would know, so listen up. If this client or...
You've got that course, event or product you're ready to drop. You make a few posts about it and.... Crickets. The results aren't there because there was no hype! How...
It happens. Marketing is the first thing to hit the back burner when things get busy. We fulfill marking obligations out of habit instead of intention and it all sort...
Everyone talks about growing their email list with downloadable offers, but what does that mean and how can you do it? An offer can be several things. Depending on what...
The thing about newsletters is that people are bombarded by them daily. If you want to keep subscribers or more importantly, keep their attention, you need to keep these six...
People need to know about you before they do business with you. What are you doing right now to get your customer's attention? If you're not doing anything, you can't...
You’ve been to those sites... with information EVERYWHERE. Every inch of the website is filled with images, text, and ads. When your site is so over-filled with information, your visitors...
If you’re a new small business, Yes. Most of us small businesses start out with big ideas and small cash flow. I know this might sound crazy coming from...
Brad, owner and design director at Liquis helping build a home with nonprofit client, 1Mission. Core values are usually an afterthought stemming from a mission statement or vision statement. Truth...
You know that your website is NUMERO UNO in your marketing lineup, right? It's the "hub" where all of your conversions start. Potential customers land on your website every day...
TIP #1: Audience Targeting Know your most valuable demographic. This may take a little research or soul searching, but a couple good things to know right off the bat are...
Holy crap the holidays are basically HERE! Are you late on promos? What about customer “thankfulness” ideas or holiday cards? The end of year is a challenging time for business...
How often do you hear about marketing hacks promising to “10X” this or that? Sorry to break it to you, but it’s total BS. What’s true? What’s fast and easy...