There are a ton of ways that you can leverage your website and blog to provide your audience with valuable content that they will share and keep coming back for....
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We've already talked about knowing your audience and the customer lifecycle stages. Now the goal is to move them along with great content. To create great content you must create...
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This post was inspired by my good friend (and side hustler) who said to me, "what's the point of blogging! No one is reading my posts." She had been blogging...
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In the previous blog post, we talked about building your audience with the right content. Now, you're ready to anticipate which stage of they buying cycle your audience is in...
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Who are you writing or creating content for? This is a crucial step that is often overlooked. You don’t want to waste your time writing for an audience that doesn’t care what...
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Over the last decade, we’ve had the opportunity to personally work with hundreds of different businesses in various niches and sizes – and we’ve learned the #1 thing that almost...
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Who would you love to work with some day? How would it feel to fulfill such a powerful dream? Ah-mazing! We would know, so listen up. If this client or...
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You've got that course, event or product you're ready to drop. You make a few posts about it and.... Crickets. The results aren't there because there was no hype! How...
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But I'm not a writer. I don't know what to share. I don't have time... Let's tackle these one at a time. I'm not a writer. You don't have to...
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It happens. Marketing is the first thing to hit the back burner when things get busy. We fulfill marking obligations out of habit instead of intention and it all sort...
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So you've got a list of subscribers who have taken at least one step toward your main offer, but how do you get them to take a couple more, or...
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Everyone talks about growing their email list with downloadable offers, but what does that mean and how can you do it? An offer can be several things. Depending on what...
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The thing about newsletters is that people are bombarded by them daily. If you want to keep subscribers or more importantly, keep their attention, you need to keep these six...
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People need to know about you before they do business with you. What are you doing right now to get your customer's attention? If you're not doing anything, you can't...
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You’ve been to those sites... with information EVERYWHERE. Every inch of the website is filled with images, text, and ads. When your site is so over-filled with information, your visitors...
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If you’re a new small business, Yes. Most of us small businesses start out with big ideas and small cash flow. I know this might sound crazy coming from...
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Brad, owner and design director at Liquis helping build a home with nonprofit client, 1Mission. Core values are usually an afterthought stemming from a mission statement or vision statement. Truth...
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You know that your website is NUMERO UNO in your marketing lineup, right? It's the "hub" where all of your conversions start. Potential customers land on your website every day...
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TIP #1: Audience Targeting Know your most valuable demographic. This may take a little research or soul searching, but a couple good things to know right off the bat are...
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Holy crap the holidays are basically HERE! Are you late on promos? What about customer “thankfulness” ideas or holiday cards? The end of year is a challenging time for business...
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How often do you hear about marketing hacks promising to “10X” this or that? Sorry to break it to you, but it’s total BS. What’s true? What’s fast and easy...
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