This is the one element most people miss on their homepage!
And it’s not what you think.
You need to have a main call to action – but that’s not it! Your main call to action is for someone ready to buy. But, 90% of people visiting your site are not ready to buy now.
So you need to have a secondary call to action that drives people to a free download.
That way you can collect their email and keep the conversation going.
For simple website updates that will bring you more leads download our Lead Generation Website Checklist https://liquisdigital.com/resources/lead-gen-checklist/
