Your website should act as your online hub of your business and should be building creditability and generating customers.
In this episode I’m sharing 4 things that will drastically improve your website in 2024.
- Your Header Statement
- Your Call to Action
- Social Proof
- Backup CTA
Lead Generation Website Checklist:
How to Improve Your Website in 2024
In today’s digital age, having a strong online presence is vital for businesses. Your website serves as the hub for your online activities, building credibility and generating customers. In this blog post, we will discuss the four key elements that will drastically improve your website in 2024. Implementing these strategies will ensure that your website stands out from the competition and attracts your ideal customers.
Header Statement – Clearly Define Your Value Proposition
The first thing to focus on is your header statement. This is the section at the top of your website that communicates what you do and why customers should choose your product or service. Your header statement should be a clear and concise value proposition, stating how your offering can benefit your customers. It’s important to be straightforward rather than trying to be clever. For example, if you’re an interview coach, your header statement could be “Show them you’re the best candidate for the job – Ace your job interview with knowledge and competence”. This instantly communicates your offering and the value it provides.
Call to Action – Guide Your Visitors
To effectively convert website visitors into customers, you need a strong call to action. Clearly tell your visitors what action you want them to take. Avoid generic phrases like “contact us” or “click here”. Instead, be specific and persuasive. Use phrases such as “Book a free strategy call”, “Enroll to get instant access”, or “Call us today”. It’s important to include this call to action in your header section and also in your main navigation. Placing it in the top right corner of your navigation ensures it’s easily visible to visitors scanning your site in a Z pattern.
Social Proof – Build Trust and Credibility
Building trust and credibility is crucial for converting website visitors into customers. Include social proof elements throughout your website to showcase your expertise and track record. Testimonials, case studies, statistics, accreditations, and client logos are all effective ways to establish credibility. Consider placing social proof elements next to your submit forms to reassure visitors as they make a decision. Showcasing your expertise in this way will instill confidence in potential customers.
Lead Magnet or Backup Call to Action
Not every visitor to your website will be ready to take immediate action. To capture their interest and stay engaged, offer a lead magnet or backup call to action. A lead magnet is a valuable resource or incentive that you provide in exchange for an email address. This allows you to continue the conversation with potential customers, nurturing them until they are ready to make a purchase. By providing a secondary call to action, you increase the chances of converting visitors who are not yet ready to take immediate action.
Testing Your Website
To ensure that your website effectively communicates your message and engages visitors, it’s important to test its effectiveness. Ask someone who is unfamiliar with your business or website to spend seven seconds on your homepage. After the time is up, have them answer three questions: “What do you do?”, “How will it make their life better?”, and “What action do you want them to take?”. If they can’t answer these questions, it’s a sign that your website needs improvement. Use their feedback to optimize your messaging and design.
By implementing these four key elements – a clear and compelling header statement, a strong call to action, social proof to build trust, and a lead magnet or backup call to action – you can drastically improve your website in 2024. Your website should be a powerful tool that attracts your ideal customers, builds credibility, and generates business. Take the time to evaluate your current website and make the necessary changes to ensure its success in the year ahead.
Let us know in the comments which strategies you plan to implement, and stay tuned for more valuable insights in our next blog post.