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The font you use for marketing materials says a lot to the masses about you.  If you use a font like Papyrus or Comic Sans, you’re probably getting made fun of… Just sayin. Take heed the advice of your designer for acceptable and up-and-coming fonts.

It’s not just a battle between marketers and designers pushing the fresh fonts and the consumers holding on to the overused fonts, it’s really a battle of raising the standard or giving in. Fonts have a job to do, a message to portray and a responsibility to resonate. Whether it’s body text or a wordmark logo, there is a purpose behind your designer’s choices and don’t hesitate ask what that is. We get a kick out of talking shop to interested clients.

Now, for a little font humor, here’s Comic Sans Man!

Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches on things like content and audience strategy to ensure the business objectives of our clients are communicated in the most beautiful, strategic, and PROFITABLE fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.

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