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Is your newsletter worth subscribing to?

By January 18, 2012June 21st, 2017Marketing

NewsletterIt seems like I unsubscribe to something almost daily either because I never actually subscribed to it or because I’m not thrilled with the content. You see, people only subscribe to newsletters they believe they will benefit from. Of course they want to stay up to date on what you’re up to, but if that’s all you’re offering, your readers will soon get board and jump ship. After all, you’ve only got a few seconds to capture their attention from the inbox. What to do?

First, make a list of what you think your customers want from you. Expert do-it-yourself tips? Resources? Inspiration? Coupon incentives? Human interest stories? Interaction?

Next, take that list and think about how you could offer such things thorough your newsletter platform. For example, if you think your customers yearn for interaction, showcase the latest wall post on your Facebook page by one of your customers and/or newsletter subscribers with a link back to your page. Or ask a relevant poll question and link to a social media poll or online survey.

Finally, make an impression. Don’t send plain text newsletters and if you’re going to use a template, use one that doesn’t look like one. While you’re at it, use LOTS of great imagery to get your reader’s attention and showcase your content.


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Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches on things like content and audience strategy to ensure the business objectives of our clients are communicated in the most beautiful, strategic, and PROFITABLE fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.

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