Now more than ever, we have to make it simple for customers to do business with us. We have to meet our customers where they are NOW.
If we can do this in the most seamless way possible, we can even lay the foundation for future success.
First, fix your homepage.
How can potential customers benefit from your product or service RIGHT NOW?
In a sentence or two, you should be able to communicate how you can make your customer’s life better and how they can become a customer right now.
Especially with COVID-19 business pivots.
If you’ve had to pivot your business or how you operate, you can’t assume all your customers follow you on social media and see all your posts. Thus, this is not the ideal place for you to reach the masses.
I can’t tell you how many businesses websites that I’ve visited to see how I might do business with them and there are no options provided.
No opportunity to get on a list to schedule later.
No delivery menu specials or guidelines.
No virtual tours for future needs.
No online purchase options.
No how-to info for pickups.
No updated hours.
Making it hard for others to do business with you will guarantee loss.
Are there ways that you could make your customer’s ability to buy from you easier?
Try to put yourself in your customer’s shoes. Is it apparent how they can do business with you now?
People have short attention spans so you’ll want to make sure the path to purchase is super simple.
Easy website updates to keep your customers satisfied.
If you have a WordPress website, updating your home page should be pretty intuitive. You can also utilize plugins (here are our faves and most trusted) to create popups or even an online purchasing option.
You may even want to add your social media stream to your homepage if you have daily specials or news. This way, customers don’t have to hunt for them or try to remember what platform they saw you on.
Don’t think ahead too much.
Right now is all your customers are concerned with. We can’t tell the future. We don’t know when we’ll be able to do “business as usual” again, so any guesswork about how these new changes will play out in the future will be wasted energy.
When the coronavirus passes, you may find that people really enjoyed a new aspect of your business pivot. You may even find that your new way of doing things becomes more profitable than the old way.
Your ultimate outcome can go a million different directions from here, but if you focus on serving your customers in the best possible way now, you will have a bright tomorrow.