But I’m not a writer. I don’t know what to share. I don’t have time…
Let’s tackle these one at a time.
I’m not a writer.
You don’t have to be. If you own a small business you especially don’ have to be because the owner IS the brand. How you communicate, how you present yourself, what you’re known for, your business is an extension of you.
All you have to do is write like you talk. It will give your content character and distinguish it from the rest. Don’t over think it!
I don’t know what to share.
Start with answering the questions you get asked the most. If one of your customers/followers has that question, chances are others do too.
Next you have to get inside the pain points and desires of your idea customer. What content will help them get from where they are to where they want/need to go? What content will help them right now?
Blog about it, create social media posts around it. Be the truth they are looking for.
I don’t have time.
This is the big one.
I’ve seen people over complicate their content “calendars” with excel spreadsheets that look more like an unachievable daily to-do list than a content calendar and guess what, they loose steam and give up completely.
On the other hand, I’ve seen people underestimate the importance of content by posting about “what feels right” on any given day.
We’ve established that an overwhelming content plan won’t work, but what’s wrong with posting when inspiration strikes?
For starters, inspiration might not strike for days at a time and by then you’ll have either left your audience empty handed or you’ll have devalued yourself with lackluster content.
There needs to be a balance.
Depending on what kind of business and audience you have, your results requirements will differ. Don’t believe everything you Google about the best times to post here or there because there are no hard and fast rules when it comes to the individuality of any business and audience combination. What does work is trying new things and looking at data. You will find what works for you if you stay consistent.
Content planning and creation is time consuming to an extent. But it’s worth the time if it’s profitable.
So how do I make my content profitable?
To be profitable, your content needs to grow your list and your list needs to fall in love with you. Simple, right?
Let’s break it down.
By providing value and purpose for your ideal customer through downloads or other freebies that align with your audience’s needs and your end goal for them, you can accumulate a niche.
The more you dial in your list(s), the more likely you can nurture them into paying customers.
For starters, they chose your free offer and based on the offer, you now know the best angle to nurture a relationship with them through emails or a “look alike” audiences with targeted ads.
It will most likely take some trial and error to decipher what your audience really wants from you, but once you dial it in, your platform of influence will only get higher and your business will only get bigger.