You’ve got to work for it.
People don’t usually visit a website and convert into customers right away. Here are a few tips to make that transition more frequent by guiding and nurturing your website visitors.
First you’ve got to create awareness about how you can help THEM. This is the most important thing people care about. Many businesses spend too much time bragging, and not enough time helping. This simple transition of content can make a huge difference.
To get a better handle on this, make a physical list to truly understand all the ways you can help your audience. This will help you define your main purpose for your audience, an in turn, your profitability.
Once you know what makes you so awesome – you need to warm your audience up to the idea. But straight up telling them will come off bigheaded so you’ve got to show them. Some ways you can develop a connection with your audience are:
- Share valuable information for free.
- Integrate soft sell call-to-actions that make their life easier (like a free download or a quick option) so you can grab your visitor’s contact info for later.
- Make it easy for visitors to follow you on social media.
- Send out periodic emails with information that is truly valuable to your audience.
- Take a look at your leads list (anyone that’s recently contacted you about your product/service or shopped, but didn’t buy) and reach out. Here’s a great email example from our friends at Autopilot.
- Never stop learning and testing. A great way to do this is by monitoring your website activity with Google Analytics and studying your email insights.
If you’re doing all of these things PLUS you have a deeply consistent brand identity that portrays your tone well, you’re on target to develop a relationship that will put you top of mind when your lead is ready – as long as you keep up the good work.
Have anything to add to this post? Tell us in the comments.