The best blog posts not only expand your reach through related topics to your main offer, but they also play an essential role in your business’s influence, growth, and profitability.
These seven tips will help you gain more readers, more often to increase your chances of getting noticed and converting more customers.
Let’s get right to it, shall we?
- It’s not “always” about you. You want to be sure to keep the attention of your blog posts on the reader and most importantly the transformation you are promising. It’s ok to talk about yourself or share an experience but doing it too much will come off as spammy or salesy. The only reason someone cares about what you have to offer is because of the potential it has to help them.
- Stop selling. Your readers don’t want to be sold to ALL. THE. TIME. They are coming to learn something. Be the ultimate guide to educate your audience and you will build credibility and trust in return.
- In every piece of content, have a clear call-to-action. Call- to-actions should correlate with the content and may include: Signing up for more tips via your newsletter, downloading an eBook, subscribing to your YouTube channel or any other action that creates an opportunity for you to nurture them through the buyer’s life cycle.
- Whenever there is an opportunity to link to other internal content, do so. If you are writing an article that talks about a service you provide, then link to that service page from your article. It’s helpful and gets you one step closer to a conversion.
- Link to external resources where your reader can learn more information about your topic. Just make sure that link opens up on a new window so your webpage doesn’t close when they click. Pro tip: Let the link-ee know that you are promoting them on your blog so they can also cross-promote your content.
- Keep it visual! Be sure to include supporting images throughout your post. This helps break up the content and gives the reader a chance to rest their eyes.
- Try to break up the content into smaller consumable chunks. Studies have shown that information with bullet points (or numbers) is more likely to retain the reader’s attention than without. Today’s attention spans are short!