When I talk to clients about blogging, most of the time they are super intimidated. It’s hard to believe with all the social sharing these days that people aren’t more adapt to writing or marketing, if you will, whether it be personal or professional.
The two types of successful bloggers.
Some bloggers get a following simply because they are super relatable and people want their content on a personal level.
Other bloggers find success because they become industry leaders with useful articles and a trusted reputation after years of legit content.
Either way, it takes time so don’t get discouraged.
Stay in the game.
Even if you don’t get the following or interaction you hoped for, every blog post you write is making an impact on your website rankings. Google sees you as an authority for having so much content and you become more findable by organic searches. Pretty cool! So keep it up Chuck.
Now that you’ve got your mind made up to blog with abandon, let’s explore how to make the most of each post.
- Content: Write about topics that people would pay to know about, but give it to them for free.
- KISS: Keep it Simple (or Short)… I won’t call you names with the last S. You’ll know you’re doing this right if it’s not a chore to proof read. If you don’t want to read it twice, others won’t want to read it once.
- Readability: So you have a killer topic that requires some lengthly writing. It’s okay to break rule number two if you make it skimmable – I mean easy to read – with title sections, bullet points, etc.
- Findable. Help others find your posts organically in searches by giving your blog post more “authority.” By simply linking to big/popular websites in your content, google thinks you roll together and you become more important by association. So if you mention a popular brand or site, hyperlink it up!
- Call to action. Someone reads your post, now what? Give them an option to stay connected with a newsletter signup, contact form, or funnel them into a sales page that can help them based on the content you gave them.
These five easy steps are a solid start to blogging success. You’ll find your groove along the way, I promise.
You can also find some great tips on improving your website to convert more visitors into customer here: 10 ways to fix your website to grow your business
