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Be calculatingly bold with your brand

By April 28, 2009January 31st, 2020Branding


Largely in part to my background in media and public relations, I am constantly asking myself, “Is this the light I want my business, my work or myself to be viewed in?” But even with these convictions, part of me (the rebel part of me) wants to throw my hands up and say, “Hey, this is me. Take it or leave it.”

However, we all know that our brand is bigger than us and just one irresponsible move on our part can devastate that brand and the business(es) associated with it.

The real test here is building a brand that uniquely represents your core values while also keeping your entire customer base in mind. Your brand should stand out, but not in a way that scares away would-be customers.

I think it takes guts to make it in the business world, especially these days, but while you’re stepping out of the box and making bold moves to be noticed, make sure you keep your business’s brand a top priority. Take yourself to the top, but make sure the decisions you make along the way align with your core values so that you can shine bright up there.

Andy Ptacek

Andy Ptacek

Hello, I’m Andy! My part here at Liquis is everything marketing. I get to work in the trenches on things like content and audience strategy to ensure the business objectives of our clients are communicated in the most beautiful, strategic, and PROFITABLE fashion. I also work the on the internal marketing initiatives for Liquis, including many cause-related events that coincide with the company's mission to help.