Largely in part to my background in media and public relations, I am constantly asking myself, “Is this the light I want my business, my work or myself to be viewed in?” But even with these convictions, part of me (the rebel part of me) wants to throw my hands up and say, “Hey, this is me. Take it or leave it.”
However, we all know that our brand is bigger than us and just one irresponsible move on our part can devastate that brand and the business(es) associated with it.
The real test here is building a brand that uniquely represents your core values while also keeping your entire customer base in mind. Your brand should stand out, but not in a way that scares away would-be customers.
I think it takes guts to make it in the business world, especially these days, but while you’re stepping out of the box and making bold moves to be noticed, make sure you keep your business’s brand a top priority. Take yourself to the top, but make sure the decisions you make along the way align with your core values so that you can shine bright up there.
