Over the last decade, we’ve had the opportunity to personally work with hundreds of different businesses in various niches and sizes – and we’ve learned the #1 thing that almost every small business struggles with. It’s usually nothing to do with the actual product or service.
It’s their visibility to their ideal (most profitable) audience.
I bet you have amazing products and or services. Heck, your customer service is probably what keeps you afloat.
I know that because I’m confident if I asked you, “Where do you get most of your current customers?” Your answer would be “referrals.”
That’s great and it proves all of the above to be true. In fact, we would have answered the question the same as you just under a year ago.
However, the problem with referrals is you never know when the next one’s coming. You have little to no control over referrals. While they might even be your best customers, it’s hard to survive the peeks and valleys of living referral-to-referral.
Wouldn’t you agree that if more people knew about your product or service, you would have a higher likelihood of gaining new customers?
Of course! But now you’re probably wondering, “What can I do to increase traffic to my website?”
I get asked this question a lot.
So much in fact, that I decided to put together this totally deep and comprehensive guide to show you exactly how you can start increasing visibility in your business and start driving more traffic to your website.
The term for this method is called Content Marketing.
… a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate interest in its products or services.
My team and I have condensed ALL of the components to being successful with content marketing into 4 actionable steps that can be continuously repeated to drive more traffic and increase your website’s visibility.
The Content Marketing steps are:
Stay tuned as I unpack these 4 steps over the coming weeks and as always, email me if you have a specific question. Happy to help!
