The best singular designer in the world can’t compete with the brilliance of a unified design TEAM.
The advantage is given to the unified.
There isn’t just one brain contemplating familiar ideas; rather multiple ideas and angles are explored to produce a smarter result.
In the same way, the best logo in the world can’t compete with the marketing advantage of a company with a unified brand.
The advantage is ALWAYS given to the unified.[Tweet “What can you do today to unify your brand?”]
If someone looked at any two of these items side-by-side would they know you’ve got your sh*t together?
Every social media page
Stationary or note cards
Anything else your customers might see?
Don’t settle for good enough for now, because someday it won’t be.
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