If you’re a local service-based business, getting Google Guaranteed isn’t just a nice-to-have—it’s a must.
At Liquis Digital, we’ve helped clients unlock this feature and the results have been game-changing. More trust, more leads, more booked jobs. In this post, we’re diving into exactly what Google Guaranteed is, how it works, who qualifies, and why it’s one of the most underrated digital marketing tools for local businesses.
What is Google Guaranteed?
Google Guaranteed is a certification program that gives local businesses an extra layer of credibility—and a serious competitive edge.
When your business is Google Guaranteed, you get a green checkmark badge next to your name in Google’s Local Services Ads. That badge signals trust. It tells potential customers: This business is verified and backed by Google.
Here’s what that means in real terms:
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You show up above regular Google Ads in search
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Customers can call or message you directly from the ad
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Google is literally willing to refund customers up to $2,000 if the job goes wrong (more on that below)
Benefits of Getting Google Guaranteed
Getting Google Guaranteed benefits both you and your customers.
For Business Owners:
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Increased visibility in local searches
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Immediate credibility with new leads
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A higher conversion rate from your ads
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Direct lead generation through Local Services Ads
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Control over your ad budget with a pay-per-lead model
For Customers:
Google offers a satisfaction guarantee. If a customer isn’t happy with the quality of work, they may be reimbursed up to $2,000 USD (lifetime cap). That’s peace of mind for them—and more confidence when choosing you.
Who Is Eligible?
Not every business qualifies, but if you’re a local, service-based business, there’s a good chance you’re eligible.
Examples include:
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Plumbers
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HVAC techs
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Electricians
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Carpet cleaners
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Lawn care companies
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Pest control
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Locksmiths
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Roofers
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And many more
Here’s the official list of eligible business types (we’ll include this in our show notes).
Is It Worth It?
In our experience? 1000% yes.
We’ve seen service-based businesses go from slow weeks to fully booked calendars after getting verified and running Local Services Ads. The trust factor alone puts you miles ahead of your competitors who haven’t taken this step.
And here’s the kicker—it’s free to get verified. You only pay when someone actually contacts you through the ad.
How Much Does Google Guaranteed Cost?
Getting verified = free
Running ads = pay-per-lead
You set your own budget, but we’ve seen clients get started with as little as $25 per week. The cost per lead varies by industry and region, but it’s one of the most cost-effective ways to generate qualified leads directly from Google.
How Long Does It Take?
The verification process usually takes 2–5 weeks, depending on how fast you provide documentation. Google isn’t messing around—they’ll want:
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Proof of liability insurance
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State or trade licenses
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Your business license
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Background checks (for some industries)
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Verified reviews
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Driver’s license
It’s a bit of work, but it’s worth it. The harder it is to get verified, the more it means when you are.
How to Get Google Guaranteed
Ready to apply? Here’s how:
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Fill out your business info
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Submit required documentation
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Wait for verification
Once verified, you’ll have access to a dashboard where you can:
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Set your weekly budget
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Choose your service areas
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Manage the services you offer
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Upload images to your ad profile
From there, you’ll start appearing in Google searches where potential customers can call or message you directly. Each interaction shows up in your dashboard so you can respond quickly.
Bonus: If a lead turns out to be spam or irrelevant, you can dispute the charge and potentially get reimbursed.
Final Thoughts
Getting Google Guaranteed is one of the fastest, most effective ways to increase trust, visibility, and conversions for your local service business. It’s low risk, high reward—and backed by Google.
If you’re a local business owner and you’re not doing this yet, now is the time.
Need help setting it up? Schedule a free strategy consultation with our team at Liquis Digital—we’ll walk you through it and make sure everything’s dialed in.
