It’s no secret that the holidays are a great time to reach out to your clients past, present and prospective. The challenge is doing something so neat that it makes them stop for a second and soak it in. It’s moments like this that keep you top of mind should they need the products or services you offer.
The secret? Do something creative like send an instant coffee or hot chocolate packet with your holiday card accompanied by some clever reason that links back to your business. Better yet, send a card that speaks for itself by incorporating your clients’ logos into the design like we did one year, or make it multifunctional as an ornament, drink costar, recipe or even origami! For key clients or customers you may want hand-deliver personalized, edible gifts as a special thank you.