1. Make your copy (verbiage) readable. Almost conversation-like at the level of your audience.
2. Use real photos. Not cheesy stock photos, real photos of you and your staff that are more than just smiling headshots. Show off your flair.
3. Show off your penmanship. For example, you can use images of your actual handwriting for things like your name on a bio or contact page.
4. Write a nontraditional bio. Employee bio pages can be super boring, or super interesting! Give yours some flair with tidbits that show off who you are as a person.
5. Tell the story of how your business started and any hurdles you’ve had to jump over to get where you are. Also talk about what makes your company special to you.
6. Expose your tweets. Adding the Twitter feeds of yourself and your staff can be quite humanizing to your viewers. Just make sure you have a policy in place about appropriate tweeting.
