First things first. As a business you must understand your audience. Knowing crucial things about your audience-base has everything to do with the marketing strategies behind design.
Before you get started on your next promotional piece or website updates, take a moment to honestly ponder these questions:
- What are the main characteristics of your audience?
- How do they find you?
- What is your relationship with them?
- What do they expect from you?
- What do they respond to?
