The Fastest Website Audit You’ll Ever Do (And Why It Works)

Want to know if your website is actually converting visitors… or just confusing them?

Here’s a website audit you can do in 30 seconds flat — no tools, no tech skills required.

Step 1: Hand your phone to someone unfamiliar with your business

(This works best if it’s a friend, neighbor, or even a stranger — bonus points if they match your ideal customer profile.)

Step 2: Pull up your homepage

Let them look at it for exactly five seconds.

Step 3: Ask this one question:

“What do we do?”

Now pay attention.

If they hesitate…
If they ramble or give a vague answer…
If they guess wrong…

You’ve got a problem.

Because your ideal client isn’t going to stick around trying to figure out if you’re the right fit. They’ll bounce in seconds — and head straight to a competitor who is clear.

Why This 5-Second Test Works

In our 16+ years of building websites for businesses across the globe, we’ve seen this over and over:

Clarity converts. Confusion costs.

We’ve helped local businesses increase their homepage conversion rates from 2% to 12% just by fixing their hero section — that top part of your site people see first.

Here’s how:

❌ No sliders

❌ No fluff

✅ Just one clear statement of what you do

✅ And a single, powerful call to action

When someone lands on your site, they should know exactly how you help them, who it’s for, and what to do next — in five seconds or less.

Not Sure What Your Website Is Saying?

Run the test.
Then book a call — we’ll show you exactly how to fix it.

Or, if you’re more of a DIYer, download our free Lead-Generating Website Checklist and start optimizing your homepage today.

Because every second counts — and so do your conversions.