If there’s one simple change you can make to your website today that will have the biggest impact—it’s this:
Ditch the “Welcome” message on your homepage.
Seriously. Nobody visits your website to feel welcomed. They’re there to find out what you do, how it helps them, and what to do next—fast.
Why Your Welcome Message Is Hurting You
That friendly “Welcome to our website!” message might feel warm and inviting, but it’s actually wasting one of the most valuable pieces of digital real estate: the top of your homepage.
This is prime attention space. And if you don’t immediately show your visitors how you solve their problem, they’ll bounce.
What To Do Instead
Replace that welcome message with three powerful elements:
-
What you offer
Be clear and specific. No fluff. Let people know exactly what you do in plain language. -
How it makes their life better
Focus on benefits, not features. Help your audience instantly visualize the transformation they’ll experience. -
What action they should take next
This could be a button to schedule a call, download a free resource, or view your services. But make it obvious.
Here’s a simple formula to follow:
“We help [ideal client] get [core benefit] through [your service/product].”
Example:
“We help local service businesses attract more customers through high-converting websites and smart ad strategies.”
Want More Easy Wins Like This?
Download our free Website Makeover Toolkit — packed with tips, checklists, and strategies to turn your site into a customer-generating machine.
