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Podcast Episodes

What you should know about advertising on AdWords vs. Social.

By July 22, 2021July 23rd, 2021No Comments

Show Notes

How much money have you wasted on Google or Facebook ads because you didn’t understand how to play the ad game?

It stops today my friend! Listen in as I explain the difference between Google AdWords and Social ads – and when it’s appropriate to use which.

In this episode, you will learn how and when to use these ad types to maximize your efforts, plus winning strategies based off of your audience’s mindset.

So buckle up, because we’re taking off!

Discussion Topics:

  1. The key different Google and Social ads.
  2. Deeper dive into Google search ads, strategy, and user mindset.
  3. Deeper dive into Social ads, strategy, and user mindset.

Key Takeaway:

What you need to understand about the different platforms: Google is intent based and Social is interruptive based.

Google ads are shown to people who are actively searching a keyword or phrase… So they are shown based off of the users intent.

Social ads are shown in a user’s feed because that ad is set to target individuals based off of their interests or things they like. These are interruptive, because at the time of the person viewing the ad, they were not looking for you, they were just scrolling and your ad appeared in front of them.

If you’re thinking, “Big deal who cares… The ads all about me, and if the person wants my services they will click on the ad and I win.” Then, that is why your ads have underperformed in the past.

The fastest way to lose on digital ads is not meeting the viewer where they are at.

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