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how to inspire audience
Blogging

How to write content that inspires action.

We've already talked about knowing your audience and the customer lifecycle stages. Now the goal…
why you should keep blogging
Copywriting

Why you should blog even if you think no one is listening.

This post was inspired by my good friend (and side hustler) who said to me,…
Copywriting

Understanding the buying cycle for better content marketing.

In the previous blog post, we talked about building your audience with the right content.…
how to create content for your target audience
Copywriting

Build your audience with the right content.

Who are you writing¬†or creating content for? This is a crucial step that is often…