Social media is on the cusp of some pretty big changes. If you’re using social media in your business… 2022 is going to mark a pivotal year in how your business adapts to these changes.
Businesses that recognize, learn, and adapt are going to flourish…
While businesses that ignore these changes will struggle to see new growth whilst playing a losing game of catchup.
In this episode we are diving into the anticipated trends and changes of social media in 2022.
- Short form vertical video
- Authenticity and transparency
- TickTok vs. Instagram
- Shift from influencers to creators
- Social audio
[00:00:00] Social media is on the cusp of some pretty big changes. If you’re using social media for your business, 2022 is going to mark a pivotal year and how your business fits into these. The ones that are able to recognize, learn, and adapt are going to flourish. And the ones that don’t are going to struggle to see new growth and ultimately be playing catch up.
[00:00:21] If it’s not already too late. In this episode, we are diving in to the anticipated trends and changes of social media in 2020.
[00:00:35] Welcome to the Liquis Digital marketing podcast where each week we’ll be breaking down complex marketing topics into bite sized steps. You can take now to grow a profitable audience for your business. We’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.
[00:00:54] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today and be sure to subscribe because you won’t want to miss a beat. Now let’s grow.
[00:01:13] Hello. And welcome back in this episode, we are talking about social media trends of 2022. All right. So let’s just jump right into this. The very first thing I want to highlight in 2022, that’s coming up in. Short-form vertical video. Yeah, that’s right. TikTok. So TikToks are all of the rage TikTok is one of the most downloaded app of 2021.
[00:01:41] So really what is going to come down to is, is your business ready? Is your business leveraging the power of TikTok? And if not go listen back to, I think it was the last episode or the episode before where we talk about leveraging TikTok for your business. Today, we are just talking about social media in general, but to leverage social media in 2022, it’s really, how are you going to leverage this short form vertical video into your strategy?
[00:02:14] Because look, all of the social media platforms are pretty much playing catch-up with TikTok and you can tell because they are all adapting in changing their services and their apps and what they provide and adding in this video and really making it the forefront of what they’re doing. So if you don’t adapt to this new social trend, you’re going to get left behind.
[00:02:43] So, what is this appeal of TikTok and how was it different than Instagram? I feel Instagram is changing really, and I think it comes down to authenticity and transparency. And I really think that’s the appeal of TikTok, right? So when you’re on Instagram, it’s like this really pretty and curated and aesthetically pleasing.
[00:03:07] Post everything is done up and there is like, everybody is on cloud nine. Right. It’s just like kind of a fake world that is portrayed. And then there’s TikTok where there’s some of that, but it’s so much more authentic and transparent. And I know when I first got on TikTok, that was the. I didn’t want that aesthetic in that curated content, like come over to TikTok because I felt like it was going to ruin it.
[00:03:40] So there’s a huge difference. And the people that come over from Instagram to TikTok, have a hard time understanding that. And that’s why sometimes I struggle. I kind of look at it as the shift. It’s kind of like the beauty and aesthetics of Instagram is kind of what really makes it ugly. And I have this analogy that hopefully doesn’t rub people the wrong way.
[00:03:59] It’s like Instagram, is this really like pretty hot girl or guy that has like this mean kind of ugly personality, right? Like they they’re pretty, but the personality isn’t so pretty. And then there’s TikTok who is the girl or guy with the really cool personality. Who’s really real and authentic. And their beauty comes from within.
[00:04:24] And analogy as if these platforms were, I guess, people, but I really think that’s the big thing. So your business getting into that short form, vertical video leveraging that is going to be key because all of the platforms are jumping on that. So you have, you have TikTok, you have Instagram. You have YouTube shorts, you have Pinterest idea pins.
[00:04:47] And that’s just to name a few. So let’s move on. Let’s kind of talk about some of these platform updates. So some of the things to anticipate. So with Instagram, Instagram is becoming a video first platform. This is not my opinion. This is from the mouth of Adam Moseri. So he is the one that is saying this.
[00:05:11] So whether you listen to it or not, it’s happening. So the days of the aesthetic curated Instagram feeds where your feed is all like perfect and everything lines up in beautiful. Our soon to be gone, that is going to become, I think, a thing of the past. And they’re coming out with obviously new features that are shopping is going to be a big thing is already a big thing.
[00:05:33] Shopping is going to be a big thing. I think across all of the social media platforms tic-tac is now like really competing with YouTube. They’re bringing on and enhancing shopping experience with like a one-click checkout. So be on the lookout for that shopping is already on. But it’s going to be a more of a thing.
[00:05:50] Uh, they are introducing tipping for all users. So what that is basically, once you get to a certain number of followers, people can tip you for your content. Also Instagram flipping back to Instagram. Sorry. They are actually, I just saw the other day that they are introducing a feature from Tik TOK, where you can, you know, send like gifts and things through people’s reels and stuff.
[00:06:16] That’s again, you know, Instagram keeping up with tick tock, TikTok is going to be introducing longer form content. So right now you can do up to three minutes for a long time. It was just a minute. So you can do up to three minutes. They are actually going to be introducing up to five and 10 minutes.
[00:06:34] So 10 minute content. So that’s really going to open the doors to a lot of different types of content that you’re going to see on two. So that will be interesting. This is not new, but TikTok are indexed by Google, so that isn’t coming up that is actually already happening. So that’s just really one example too, of, you know, another reason to get onto the other thing we’re going to see, I think is.
[00:06:58] Ads on TikTok. Right? So as more people are using and more people are finding out more businesses are realizing how they can incorporate their marketing strategy into these videos. You’ll start to see them on more ads on. I see TikTok growing even faster in 2022 because of Instagram’s changes. So all of the businesses that are on Instagram right now that have not adapted a short form, vertical video strategy into their marketing.
[00:07:32] Instagram is going to be really like prioritizing that. So if they want to stay current on Instagram, they’re going to have to do that. They’re going to have to find a way to incorporate this strategy. So as they do that to stay up with the channel that they are probably most prevalent on and that’s Instagram, then as they have these videos, then why would they not just roll it on over to TikTok and start putting their content out there where they’re going to get a ton more exposure.
[00:08:00] So I feel like. Instagram’s changes is going to help TikTok, grow. I would be curious what your thoughts are on that, because that is really my opinion. I see that trend happening. I think another big thing is brands are really going to start realizing that their audience is on TikTok. So I talked to a lot of people, a lot of businesses about marketing.
[00:08:22] And I would say the vast majority, like we’re talking 80 ish percent, if not more, would not even consider making content for TikTok because their audience is not. Well, I think in 2022 brands are going to realize that th at is not the case, that their audience is Ontario. And the next item is bigger.
[00:08:47] Brands are going to figure out how to leverage a short form video and they’ll be taking it to TikTok. So again, that’s kind of like what I was saying earlier. Another thing that we’re seeing in social media is the birth of the new influencer and that is the creative. The creator is a micro influencer.
[00:09:08] So there is before this creator, this micro influencer, we had influencers like macro influencers. So people that were, you know, Kardashians and these, you know, huge personalities and, you know, huge accounts. And, you know, obviously that was probably the big one, but there’s, you know, in any industry there’s like the leader, right?
[00:09:30] So that’s all you had, right? That was your influencer base. Now what you have is more of the common everyday person, the creator, the small creator, the person that is just a typical like you and me out there that have. Some following and some small group of people that are niche in what they do and who they talk to and creating content for those people, businesses are now using these small creators to get their message and their content out.
[00:10:04] And it’s super effective, super effective, and probably more cost-effective to these patients. That’s the other thing. And then we have this new social audio. So I feel it’s social audio is going to become much more popular in 2022. Right now you have, you have clubhouse, which was, I think it was 2020 or clubhouse was developed and out there.
[00:10:31] So it’s basically live. Audio. So it’s kind of like a live podcast, if you will. So you can join this space and be a presenter and just talk. It’s just all audio or as a participant, you can sit back and listen, or you can participate in the conversation. So clubhouse, and then now Twitter has launched their new spaces.
[00:10:52] So it’s really a lot the same thing where it’s just all live audio. According to hoot suites, 2022 social media trends survey. 74% of businesses are investing into audio only content. This next year in 2022, I feel social audio will become much more popular and people will start. Using that into their marketing strategies.
[00:11:19] All right. So there you have it folks that is the trends coming up in social media for 2022. And the biggest takeaway is that short form vertical video, you have to start thinking about getting your brand and your business in the video world. And we’re not talking about just YouTube. YouTube is great, but we’re talking about.
[00:11:39] Short bite-sized information, vertical format that you can leverage and so many places and all the platforms are pushing it. And if you have this content, this is going to give you so many more impressions, so much more visibility and allow your accounts to grow. If you found this valuable, please subscribe, share it.
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[00:12:20] I appreciate you so much. And as always, we’re here to help. If you have any questions about this episode, or want to talk strategy with us about your own project, just shoot us an email to info at liquids, digital.com and we’ll catch you in the next episode.