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A lesson in how to sell, for people who hate selling.

By April 21, 2022April 24th, 2022Podcast Episodes

Show Notes

Do you hate selling? Well, if you’re running a business, it’s almost unavoidable.

But you’re not alone… Many business owners hate selling too. And moreover, everyone hates being sold to.

In the episode, I’m going to give a lesson in selling effectively… for people who hate selling.

Discussion Topics:

  • Sales comes down to these two things
  • Know your numbers
  • The “Listen First” approach

Transcription

Episode 53

[00:00:00] Do you hate selling? Well, if you are running a business, it’s almost unavoidable, but I’ve got news for you. Everyone hates selling and more importantly, everyone hates being sold. So in this episode, I’m going to give you a lesson in how to sell for people who hate selling.

[00:00:23] Welcome to the Liquis Digital Marketing podcast, where each week we’ll be breaking down complex marketing topics into bite sized steps. You can take now to grow a profitable. But your business will discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:42] I’m your host, Brad Ball, founder of Liquis Digital in marketing agency. That. Hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today and be sure to subscribe because you won’t want to miss a beat. Now let’s grow.

[00:01:02] Hello and welcome back to another episode of the Liquis Digital Marketing podcast. Today, we are talking in about. And more specifically selling for people who hate selling like me. I hate selling, but guess what nobody likes selling and nobody likes being sold to. So we’re going to go over some things that you can do and some mindset shifts that you can make to make this process better for you.

[00:01:28] And better for the person on the other side of you. So first off we need the ditch, the whole cliche of selling. So stop thinking of this as this high pressured annoying person. You don’t have to be that now, whether that works or not, it doesn’t have to be that sales does not have to be this high pressured, uncomfortable sleazy thing.

[00:01:57] Really sales comes down to two things, having a consistent flow of leads coming into your business and improving the messaging around your products and services. First off, what we’re going to start with is. You got to know your numbers. Okay. So this is one of the first things that you, these start here.

[00:02:18] This is going to make the whole sales process much easier. Typically we don’t like to sell because we don’t have a full understanding of how our sales and marketing efforts are really performing. If we know our numbers, if we start tracking our numbers, this is going to help with a couple of things.

[00:02:40] First off, it’s going to help take the focus off of you personally. And it’s going to put the focus on your goals and your efforts while creating milestones in your process. Right? So you’re going to be focusing on the next. And not necessarily yourself and your actions, right. And like what you’re having to feel to sell.

[00:03:03] And I know that sounds weird, but when you shift your focus to the numbers and you start comparing your numbers, then you start wanting to outperform last month or last week. And it’s going to incentivize you. To want to sell and want to do better and want to improve. So focusing on the numbers is going to make you focus on your goals, which is going to make you focus on your efforts.

[00:03:27] And it’s going to make you create these milestones and these processes. So start tracking your numbers and will start making a difference. Also, you’ll begin to see what’s working and what’s not. And as you start to see success with your efforts, you will start to want to sell and you will start to get better at it.

[00:03:49] So the next thing is you need to listen first. Here’s why the phrase always be closing may not be working for you. So how can you be listening if you are always in this mindset of always needing to be closing? So if you get on a call with a potential lead and your thought your mindset is what do I got to do to close this lead?

[00:04:14] Maybe that works for some people that are good in sales, but if you’re not going to tell us, and it’s not a comfortable place for you, then that mindset isn’t going to work, you’re going to constantly be thinking about this. You’re gonna be thinking about yourself. What you need to do is start thinking about them.

[00:04:30] You don’t have to sell any one on anything. Like you don’t have to sell them. What you have to do is listen to what they want, and then just point out where your service can help. Approach sales with a different mindset. You’re not selling your helping. That is the mindset. So when you go into have a conversation with somebody, think of them as your friend, and think of them as you’re just trying to help them achieve their goal.

[00:05:02] And when you’re not trying to get the sale, That’s when you will get the sale when you’re trying to just be authentic and you’re trying to help and have that mindset of, I’m just helping them get to where they need to be. And you introduce your services and you find out if that’s a right service for them or the right.

[00:05:21] They’re the right customer for you. This is sales. So don’t go into it thinking that you have to be this high pressured sales person, because you don’t start watching your numbers. That’s going to incentivize you and then start listening first and just be the helpful trusted advisor. And that will improve your sales for people who hate selling.

[00:05:43] If you have any questions, please let us know. I hope you found that. Topic valuable. This is a little off topic than what we usually talk about, but I feel it’s important. I know it’s something that I always have struggled with. So I definitely have, I wanted to share this with you and if you have any questions, reach out glad you are here.

[00:06:04] We’ll see you in the next episode. Thanks for listening in today. I hope you enjoyed the show and Hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much. And as always, we’re here to help. If you have any questions about this episode, or want to talk strategy with us about your own project, just shoot us an email to info at Liquis Digital dot com and we’ll catch you in the next episode.

Brad Ball

Hey there, I’m Brad, the design and development director here at Liquis, and I can say without a doubt that I am living the dream. The best part of what I do is knowing that I am actually helping people bring their own dreams to reality.

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