“In no time Liquis understood my needs and aspirations of the new site. Everyone was on point from start to finish and I was amazed with the quality of the site. Now on to marketing! With Liquis on my team I am excited for the future!”
– Matt Cepkauskas
Excellence Upholstery Case Study
How a 20-Year Upholstery Business
Went From Nearly Closing to Overwhelmed With New Jobs
A new website and targeted marketing system helped Excellence Upholstery generate consistent, high-quality customer inquiries.
Results at a Glance
- 10X increase in traffic and consistent lead generation
- Business nearly closing → now overwhelmed with jobs
- High-end website showcasing craftsmanship
- Consistent new inquiries from marketing
- Increased trust and credibility online
900
%
Increase in website traffic
90
%
Increase in conversions
3
%
Conversion rate
About Excellence Upholstery
Excellence Upholstery & Design is a Phoenix-based upholstery company specializing in custom furniture restoration and high-end upholstery services for residential and commercial clients. They’ve been serving the Phoenix area for over 20 years and built a reputation for exceptional craftsmanship.
The Problem
Excellence Upholstery had been in business for over 20 years and built a strong reputation for high-quality craftsmanship.
But their online presence told a completely different story.
Their website was outdated, didn’t reflect their work, and wasn’t generating consistent leads.
Like many service businesses, they relied heavily on referrals.
And when referrals slowed down, so did new jobs.
At one point, they were seriously questioning whether the business would survive long-term.
Website Design
Messaging
Digital Marketing
The Soluation
01. Website Transformation
We redesigned their website to:
- Showcase their craftsmanship
- Build instant trust
- Clearly explain their services
- Drive more inquiries
02. Messaging That Converts
We clarified their messaging so visitors immediately understood:
- What they do
- Who they help
- Why they’re different
03. Targeted Marketing System
Once the site was live, we launched:
- Facebook & Instagram ads
- Google Ads for high-intent searches
- Local targeting in Phoenix
The Transformation
Before
Outdated website with little trust or clarity.
After
Modern, high-end website that reflects their craftsmanship.
The Results
Within weeks of launching the new website and marketing campaigns, everything changed.
They began receiving a steady flow of new inquiries.
Demand grew so quickly that we actually had to dial back the ad campaigns while they adjusted internally to handle the workload.
The business went from worrying about survival…
To managing growth.
Website Stats
within just 3 months of launching Excellence Upholstery's new website, they had a 10X increase in traffic and saw consistent lead generation from their website traffic.
- Old site: ~100 visits / ~0 conversions
- New site: ~1,000 visits / 30 conversions
- +900% increase in website traffic
- From 0 → 30+ monthly consistent leads
- 0% → 3% conversion rate
Meta Ads Stats
Within months, our Meta ad campaigns generated 159 leads at an average cost of $50 per lead, driving consistent, high-quality inquiries from local customers.
- 159 Leads Generated
- ~32 New Customers (20% close rate)
- $64K in Revenue
- 8X Return on Ad Spend
- $64,000 ÷ $8,000 = 8X Return on Ad Spend
Google Ads Stats
Our Google Ads campaigns generated 68 high-intent leads at a 9% conversion rate, creating a reliable flow of customers and an estimated 4X return on ad spend.
- 68 High-Intent Leads
- $74 Cost Per Lead
- $6,900 Ad Spend → ~$28K Revenue
- ~4X Return on Ad Spend
Want Results Like This for Your Business?
If your website isn’t generating leads or your marketing strategy isn’t working, we can help. We’ll show you exactly what’s holding your business back — and what to fix first.
Takes 30 seconds to apply. No strings.