How to get customers to stay on your website and take action

Show Notes

How to get customers to stay on your website and take action.

EP79 Transcript

[00:00:00] Okay, so you put all of this time and effort into creating this website so that your potential customers would visit it and take the action that you want them to take. But let me guess, that’s not what’s happening. At least not at the rate you thought it would. In this episode, I’m uncovering how you can get your customers to stay on your website and take the action you want them to take.

[00:00:29] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:49] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t wanna miss a beat. Now, let’s grow.

[00:01:08] Hello and welcome back to another episode of the Liquis Digital Marketing Podcast. Today is episode 79 and we are talking about how you can get your customers to stay on your site longer and take the action you want them to take. So, We’re gonna jump right into this. And the number one thing hands down that people typically get wrong on their website is the messaging.

[00:01:32] Having clear messaging. The most important spot on your website when it comes to messaging is on your homepage in the top and that hero section. So that’s the first thing they see when they first come to your. . What people typically will do, or what we see a lot of times is they will put their logo or a welcome message or something really vague that doesn’t answer anyone’s questions.

[00:01:56] What this section needs to do is clearly state what you do, what problem you solve, and what action you want someone to take. So the verbiage needs to be about them and not about. An example, let’s say you are a wedding planner. And your header statement could be something like, you know, plan the wedding that your guest will rape about for years, or something like that.

[00:02:27] And have a call to action button. Book a free consultation. Or maybe it’s, you know, see the experience or something, I don’t know, something, you know, some call to action where they’re going to, you know, what do you want them to do? Basically book a consultation, contact you or, or see more about the experience that you provide.

[00:02:44] Right? So that’s the messaging. Now we did a podcast and or video. A few episodes ago, and it’s episode 77. If you’re listening on the podcast and if you’re on YouTube watching this video, it is I believe titled, and we’ll put a link to it, What to Say to Attract the Right Customers or something like that.

[00:03:03] So anyway, it is episode 77 where you’ll find that messaging. We dive deep into what that messaging is and how to develop that for all of all things. So your website, your social media, all things, all messaging, marketing, messaging. So that will really help. And almost everybody needs that. So if you haven’t done this in your own business, you really should take this exercise and do it.

[00:03:25] Okay, Let’s move on to the next thing. So the next thing that you can do to improve your website is the user experience. So people typically will bounce off your site for these reasons. Number one is loading speed. So if your site is taking too long to load, then people are just gonna bounce off, right? So that probably isn’t any big.

[00:03:46] If it takes five seconds for something to load, you know, they might stay. You know, if it takes much longer than that, they will probably just go to the next one, because that’s just gonna be a sign of what they’re about to experience once it does load . So the culprit for a slow loading site is almost always the images that you’re using on your site are too big, or you have too many or videos.

[00:04:06] So if you have too many videos on your site, then that could cause it to slow down. So adjust the loading speed of your. If you go back in search, we do have podcasts that address exactly. The next thing is mobile optimization. So almost always sites these days out of the box have, are mobile friendly, right?

[00:04:25] They’re, they’re responsive in the sense that things do break down as the screen size adjust, but what they don’t do is optimize. So even though, yes, they. Inherently set up to be mobile friendly. When you start adding in your content and your layout and you start getting your fingers into it, we tend to break things and we tend to put things in that aren’t optimized.

[00:04:53] So maybe it’s this title that you’ve added to your page that doesn’t break down in the right size. So now, Hanging off the side of the page or overlapping other texts. So it’s really going in and on your phone and making sure that it has a good layout and that it is loading properly and things are laid out properly on mobile.

[00:05:13] And don’t just assume that just because it’s been done once, it’s always done. As you continue to add stuff, you’ll have to continue to optimize for mobile and that mobile experie. Because quite frankly, most people are visiting your website are going to be on mobile, so it’s important. Also loading speed and mobile optimization will definitely help with your search engine and rankings, so that’s another benefit to addressing these issues.

[00:05:35] The other one is content layout. This one is a little bit vague, but really it’s the layout of your pages. It’s the way the content is. So if you go to a page and it’s just a wall of text, Yeah. You know, that’s, the layout is not gonna draw someone in. Most likely. They’re not gonna just really invest time to read the paragraphs that you’ve written on your about page.

[00:05:56] However, if you break it up into sections and have nice titles where they. Skim the page and scan it and then dive into little areas that they want to learn more about that is going to give a better user experience and keep people on your site longer. Okay, The next one is having call to actions. So basically, a lot of times it’s just a lack of call to actions.

[00:06:18] So when we think about call to actions, if we wanna have ’em in the right. So we wanna have ’em throughout our content and we wanna have enough of them and we want them to be clear and concise and compelling. So yes, I want that free download. Yes, I wanna increase my leads. Yes, I wanna the best wedding planned or whatever.

[00:06:38] That’s probably a horrible example. But, you know, book an appointment, stuff like that more than just a learn more click here, submit. You know, these are too vague. So make your call to actions. Have some compell. Verbiage in them or some descriptive verbiage that is going to compel them to take action.

[00:06:56] Okay. And the next thing is unorthodox design. So we actually just recently turned somebody away because they wanted some really weird kind of like unorthodox design and just kind of really experiment with this new idea that personally we didn’t think was going to work. And we quite frankly told them that.

[00:07:16] And we were like, We’re not the ones for this job. We want to create websites that work. That’s what we’ve been doing for the last 14 years. We don. Waste your money and our time in creating something that is just a fun hobby and experiment. So anyway, unorthodox design, like people go to a website with some expectation of of things, right?

[00:07:37] Like a headers at the top. The navigation’s at the top. There’s gonna be a contact page. There’s gonna be stuff in the footer if they can’t find it in the main navigation, right? Like you’re gonna scroll down the page, probably not to the left or to the right. The navigation, if it’s not at the top, is usually.

[00:07:53] Found in a, a little hamburger menu with the three lines where you click on and it opens up, right? Like, we expect these things, but if you start using weird things that you think are fun and cute, and then the user doesn’t know what it is, like the little hamburger menu, if you replace it with, you know, a cloud, you know, then people aren’t gonna know that that’s a menu to click on it.

[00:08:13] So that’s unorthodox. That’s against the norm. When you start doing that, okay, yeah, cute, cool, fun, that’s great. But if you’re looking for results, if you want people to take action, that’s going to fail. It’s cool to be innovative, but to a point that is not going to turn off your customers or create a lack of leads because that is the ultimate goal.

[00:08:39] The next thing is incorporate video and audio. So what this does is it keeps people on your, your site longer, your page. So if they play a video and they’re engaged in the video, they’re keeping it on, or they’re keeping your webpage up longer, this tells Google yes, they’re on your page longer. So it must be relevant.

[00:08:57] So that’s just a signal. So, Also audio. So if you have a podcast or some audio that someone can listen to, But video mostly is what it is. If you can’t just create a video, you know, you can go onto fiber and get, you know, those little cartooned videos, explainer videos, you know, there’s all types of ways to get video onto your site.

[00:09:15] So if you can do that, that’s gonna keep people on your site longer. The next thing is to define your objective. So let’s just talk about this for a minute. What is your expectation with people on your site? How long should they be on your. Should people be on your site for 20 minutes? Maybe, you know, maybe they need to go through a portfolio stuff before and afters and, and watch videos and really consume some information that you’re providing and that’s what you want.

[00:09:45] But maybe it’s really clear on what you do, who you do it for, and what you offer and what your call to action is, is a book, an appointment. And if someone’s on your site for 20 minutes, then that’s too long. They are having a hard time either figuring out or they gave up and went somewhere else. Or if they’re not on there for more than like a minute and not enough time to take action, that’s not good either.

[00:10:04] So how long should they be on your site? Try to get an. So like if someone comes to your site, you probably want ’em on there for a couple minutes, right? So to consume some information? Yes. Okay. I want more, you know, Or is it more like 10 minutes where okay, I need to consume some information, I’m gonna watch this video.

[00:10:20] You know? So you can kind of see how long do you want people, how long should people be on your site? Defining that can kind of help you in when you start to look at the analytics of how long people are actually on your site and. What is the right answer? There you have it. That is how you can get people to stay on your site longer.

[00:10:38] Addressing these things is definitely going to do that. And as far as like addressing the call to actions, that is going to get people to take the right action so, Your homework is to go through your site and address these, make sure your messaging is on, make sure all of those user experience things that we talked about are improved and in line, and try to find ways to incorporate video if you can.

[00:11:00] If not, it’s not, That’s not a deal breaker. And yeah, that’s it. So if you found this valuable, please light share and I would love to see a review. And if you have any questions, let us know. Also, I would like to invite you to our Facebook group. So it’s called The Motivated Business. Growing your business online.

[00:11:18] It’s a private group and basically I go in there and I do lives, I dig deeper into these podcast episodes. I do additional trainings, and it’s everything related to business growth, lead gen, marketing, web design, all of that stuff. It’s full of motivated business owners just like you, and it’s a place for us to connect one on one outside of these podcasts.

[00:11:40] So I would love to see you there. It’s free to join, so we’ll see you in the next. Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help.

[00:11:58] If you have any questions about this episode or wanna talk strategy with us about your own project, just shoot us an email to info at liquisdigital.com And we’ll catch you in the next episode.