Show Notes
80 to 90% of the traffic on your website is not ready to buy right now.
So what do you do with this 80-90%?
In this episode we’re going to show you the secret to creating an irresistible lead magnet that converts your website lookie-loo’s into actual buyers.
Key Takeaway:
Ten percent of all traffic to your website is ready to buy at best. The other 90% is cold traffic that is there to learn more or do research. Basically, most are window shopping.
So, what do you do with this 90%? How can you get them to become buyers instead of browsers?
You must get them on your email list.
And the best way to do this is with a lead magnet.
Today’s email list is tomorrow’s customers. And the lead magnet is the vehicle to get them to your email list.
Without the lead magnet, that 90% will likely click away and leave your website for good.
Let me show you how to keep them around, warm them up, and turn them into real buyers.
Discussion Topics:
- Lead Magnet Formats
- Lead Magnet Topics
- How to attract the right audience