Show Notes
SEO stands for Search Engine Optimization. Successful SEO every business owner’s dream!
Unfortunately, it’s not like the old days where you could easily game the system and rank at the top for whatever keyword you wanted.
Some say that the good ol’ days SEO are dead.
But I like to say it’s just evolved.
In this episode, we are demystifying all the things you need to know to start improving the SEO on your own website.
So get ready, because the genie is coming out of the bottle.
Discussion Topics:
- How Search Engines work
- Local vs. Organic SEO
- Simple steps to improve your SEO
- Tools to help you get the job done
Key Takeaway:
While there’s no magic way to get to the top of a Google search, there are some simple things that you can do that will really help move the needle.
An important aspect to remember as you go down the SEO road is, patience virtue.
Also, be sure to check your expectations. There is a point to which the energy and effort you put in to get results may exceed the return on investment.
Resources:
Keyword Planner – https://ads.google.com/home/tools/keyword-planner/
Chrome extension Keyword surfer – https://surferseo.com/
SEMRush – https://www.semrush.com
Pingdom – https://tools.pingdom.com
GTMetrix – https://gtmetrix.com
Yoast SEO – https://yoast.com/
Googles mobile tester – https://search.google.com/test/mobile-friendly
Google Webmaster – https://www.google.com/webmasters/tools/siteoverview
Google My Business – https://www.google.com/business/
MOZ Local – https://localapp.moz.com
