Show Notes
Businesses that are serious about growing and scaling know that they need to implement marketing automation into their business because they know it’s going to save them time, create a better user experience, and ensure consistency in their messaging and operations.
In this episode, we’re going over the marketing automations guaranteed to improve your business in 2024.
Discussion Topics:
- Lead Nurturing Automations
- Chatbots Automations
- YouTube & Blog Automations
- Slack Automations
- Instagram & Manychat Automations
Resources:
CRMs
ActiveCampign – https://www.activecampaign.com
Keap – https://keap.com
Klavio – https://www.klaviyo.com
Ortto – https://ortto.com
Tools
Zapier – https://zapier.com/
Manychat – https://manychat.com
Slack – https://slack.com
Marketing Automations Guaranteed to Improve Your Business in 2024.
In today’s digital age, businesses that are serious about growing and scaling understand the importance of implementing marketing automation. Marketing automation not only saves time but also creates a better user experience and ensures consistency in messaging. In this blog post, we will explore the top marketing automations guaranteed to improve your business in 2024.
Form Submission to a Nurture Email Sequence
One of the most common marketing automations is the integration of a form submission with a nurture email sequence. When a visitor fills out a contact form or downloads a lead magnet from your website, they enter a sequence of email messages over a specified cadence of time. This automation can be implemented through various software options such as ActiveCampaign, Keap, or Klaviyo. The purpose of the email sequence is to add value, build trust, and guide the visitor towards the next action in your process.
Chatbot Integration on Your Website
With advancements in AI, chatbots have become a powerful tool for immediate customer engagement. By placing a chatbot on your website, visitors have the opportunity to receive immediate assistance and have their objections addressed in real-time. This automation helps create a personalized and interactive experience for website visitors, increasing the chances of conversions.
YouTube Video to Blog Post Automation
For businesses utilizing YouTube as a content platform, the automation of converting YouTube videos into blog posts can be extremely valuable. Using tools like Zapier, you can set up an automation that transforms uploaded YouTube videos into comprehensive blog posts. This automation extracts video titles, embeds videos, generates blog content using transcript conversion tools like chat GPT, and even assigns thumbnails as featured images. By repurposing video content into blog posts, you can reach a wider audience and improve SEO.
Website to Slack Integration
Enhancing communication and efficiency, using website-to-Slack integrations can streamline lead management and sales processes. With this automation, new form submissions trigger notifications directly in Slack, reducing reliance on email and enabling faster response times. Additionally, real-time notifications when a lead or prospect visits your website provide valuable insights into their behavior and buying process, empowering better customer understanding and timely responses.
Instagram and ManyChat Automation
Taking advantage of the popularity of Instagram and the capabilities of ManyChat, this automation creates engaging interactions with your audience. By setting up triggers and automations in ManyChat, you can prompt your Instagram followers to take specific actions, such as sending a direct message or commenting certain words. This automation allows you to deliver lead magnets, podcast episodes, or any other content directly to interested parties. Moreover, using ManyChat in conjunction with Instagram helps increase engagement, drive traffic to your Instagram profile, and attract more followers.
Conclusion
Marketing automation is no longer a luxury but an essential tool for businesses striving to grow and improve. By implementing the right automations, you can save time, enhance the customer experience, and maintain consistency in your messaging. The marketing automations discussed in this blog post are guaranteed to improve your business in 2024 and provide a competitive edge in the ever-evolving digital landscape.
If you have any specific questions or would like to dive deeper into any of these automations, feel free to reach out to me directly. You can DM me the word “grow” on Instagram to schedule a free call.
Start automating your marketing efforts today and watch your business flourish!
