Show Notes
If you’re like most businesses, you probably have no idea what people are doing once they get to your website… Or how they are even getting there!
If you’re doing any sort of marketing, how do you really know what’s working and what isn’t?
The biggest waste of time with marketing is to create a goal, execute tactics to achieve that goal, but have no real way to measure or track your efforts!
In this episode, we’re getting nerdy on Google Analytics so you can find out what’s working and what isn’t.
So pull out your pocket protector and tape up your glasses, because school is in session.
Key Takeaway:
What is Google Analytics: Google Analytics is a free tool from Google that allows you to track what people are doing on your website. You can connect it to your website and see basically everything you’d ever want to know about your website visitors.
Why you should track data: Knowing what works and what doesn’t is important if you don’t want to waste time or money playing a guessing game with your business. Google Analytics is like your marketing map.
Discussion Topics:
- Explaining Google Analytics
- Why tracking data is important
- Connecting GA to your website
- Breakdown of GA sections
- Key indicators to look for
- Specific use cases
Resources:
UTM Link Builder: https://ga-dev-tools.web.app/campaign-url-builder/
Google Analytics: https://analytics.google.com
Setup & Connecting GA to your Website Video:
https://www.loom.com/share/09ee8897f8da431e87d052bfec5b0816
