Liquis Digital https://liquisdigital.com/ Fluid Creativity... Solid Results Wed, 23 Nov 2022 23:52:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.1.1 Converting customers who are not ready to buy https://liquisdigital.com/converting-customers-who-are-not-ready-to-buy/ https://liquisdigital.com/converting-customers-who-are-not-ready-to-buy/#respond Thu, 24 Nov 2022 12:00:53 +0000 https://liquisdigital.com/?p=17978 Do you struggle with what to post on social? Do you constantly run out of social media content? Well, my friend, that ends today. In this episode, I am going to show you how to consistently create killer content and never run out of social media content ideas.

The post Converting customers who are not ready to buy appeared first on Liquis Digital.

]]>

Show Notes

I’ve said it before and I’ll say it again, 90% of your audience is not ready to buy right now.

So, what are you going to do about it?!

The best proven way is to provide value FIRST so they can get to know, like, and trust you.

In this episode, I’m showing you the best way to do just that, so you can start converting faster and even win those customers who aren’t ready to buy… yet!

Discussion Topics:

  •  90% of your audience is not read to buy
  • Lead magnets
  • It’s not what the need, it’s what they want
  • It’s all about the title

Resources:

The post Converting customers who are not ready to buy appeared first on Liquis Digital.

]]>
https://liquisdigital.com/converting-customers-who-are-not-ready-to-buy/feed/ 0
How to never run out of social media content ideas https://liquisdigital.com/how-to-never-run-out-of-social-media-content-ideas/ https://liquisdigital.com/how-to-never-run-out-of-social-media-content-ideas/#respond Thu, 17 Nov 2022 12:00:05 +0000 https://liquisdigital.com/?p=17963 Do you struggle with what to post on social? Do you constantly run out of social media content? Well, my friend, that ends today. In this episode, I am going to show you how to consistently create killer content and never run out of social media content ideas.

The post How to never run out of social media content ideas appeared first on Liquis Digital.

]]>

Show Notes

Do you struggle with what to post on social? Do you constantly run out of social media content?

Well, my friend, that ends today.

In this episode, I am going to show you how to consistently create killer content and never run out of social media content ideas.

Discussion Topics:

  • Content Pillars
  • Knowing your audience
  • Content that answers these questions
  • Places to find ideas:
  • Other content ideas

Resources:

How to never run out of social media content ideas.

EP83 – Transcript

[00:00:00] Do you struggle with what to post on social media? Do you constantly run outta social media content? Well, my friend that ends today. In this episode, I’m gonna show you how to consistently create killer content and never run outta social media content again.

[00:00:18] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:38] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t wanna miss a beat. Now, let’s grow.

[00:00:57] Hello and welcome back to another episode of the Liquis Digital Marketing Podcast. Today we are talking about how to never run out of social media content ideas. So let’s just jump right into this. We’re gonna start with your content pillars. So maybe you’ve heard of this before, but basically they are your categories of the types of content that you create.

[00:01:16] So if you are in some type of niche, you are gonna have certain types of content. So let’s say you’re a chiropractor or maybe a med spa, you’re gonna talk about certain things. You’re gonna stay inside of those things and defining what those things are is gonna help you down the road, create more topics for us.

[00:01:36] Let’s say for example, our content pillars are like web design, paid advertising, social media marketing, email marketing. Lead generation. Those are our content pillars. So now we’re gonna create topics around those. So now we know when we go out and research, okay, some topic ideas. We have the main content pillar that we’re creating content under, and this keeps us in focus and allows us to kind of go out and find topic ideas that stay inside of what our audience wants to know.

[00:02:08] So if we’re a, let’s say a chiropractor and we have these content pillars, and then we decide one day to create content that is completely outside of it, it kind of just throws everything off and throws our audience off. I’d recommend four content pillars, four different categories of content in which you create topics about.

[00:02:25] The next thing is your audience. In order to really create engaging content, you really need to know your audience. And I’m not talking about like, oh, they’re females and you know, from 25 to 35, and they like, you know, makeup. That doesn’t work, right? That’s not in your audience. What we wanna know is who are they really?

[00:02:48] Like, what are their pains and struggles? What are they trying to overcome? What’s holding them back? What keeps them up at night in regards to how your services help them? What are their wants and what are their desires? What are their aspirations? What are they trying to get that they’re struggling to get?

[00:03:05] And how does your solution help them? Right? So this is why we wanna know that. Now, it does help to know like, okay, what brands do they like? You know, what music do they listen to? What groups are they a part of? What books and magazines and whatnot, right? So basically what we’re doing here is we’re creating your customer avatar.

[00:03:19] And what I actually recommend is giving this avatar. Once you do all of this, gather all this information, give it a name, give your person a name and a picture. So you are speaking to this person every time you go to create content. So there you go. There’s some content starting points. So now where do you start to get some of this content?

[00:03:38] One of the best ways to put together content is to start to create content that answers questions. So the questions, what do they need to believe in order to feel that your services are the answer. So when you can start answering that question through your content, it starts to bring out to your audience.

[00:03:57] You know, what do they need to believe? Like what types of information do they need to know or understand in order for them to think, oh, or say like, oh yeah, this person totally gets me, right? So when you understand their pains and the struggles, their wants and desires, and then you start answering these questions with your content, then now you’re starting to connect with them.

[00:04:16] They’re connecting with you and identifying, yes, okay, I like this person. They understand me. So, you know, start answering like what are they struggling with and how is your thing, the answer to that. What do they want and how does your service or product help them get there? That is what we call problem aware content, and this is gonna help your audience realize that there is a problem.

[00:04:43] Help them feel more connected to you because you understand their problem and you’re on their same level and see that yes, you have the answer. They’re starting to know, like, and trust you by your content that you’re putting out. So here are some places to go find some different types of content out there.

[00:05:01] Here is one of my top tips. What I recommend is go out and find the top creators in your industry or in your niche, and go into the social media posts and to the comments section. Look for the questions that people are asking in their comment sections. Now, these top creators. Thousands and thousands of comments, and they cannot possibly get to answering all of them.

[00:05:26] So there’s gonna be a ton of unanswered questions that you can therefore answer, right? So if you have a good answer to these questions, this is a perfect opportunity for you to go and take that question and turn it into your own answer. And post it out there. Now you can tag them in it or not, whatever.

[00:05:44] That’s a whole social media strategy. The point is, is you’re just trying to get content that your people want to know, or people that don’t know you yet want answers to, right? So that’s one place. Another place is just go to your own frequently asked questions. So if you have an FAQ on your website, great place to start.

[00:06:02] What are some typical questions that your customers ask you to create content? Another way is to just ask your customers. Ask your audience, you know, questions and what do they wanna hear? Some other websites that you can use is Uber suggest Answer the Public. And another one a lot of people don’t know about is called Exploding Topics.

[00:06:20] So this is going to look at topics that are on the verge of kind of like becoming viral. So here you can take these topics or get ideas and create content around these topics. On the verge of going viral, so you can be the first one to talk about it in hopes to go viral. Some other ideas for content is to spotlight your customers.

[00:06:38] Uh, show your customer results. Sometimes it, it’s just posting a funny meme or a meme that’s related. That’s always, sometimes it’s the content you need to post, right? Sometimes you just don’t need to overthink it. Another one is a show behind the scenes, even though you don’t think people wanna see behind the scenes, everybody wants to see behind the curtain.

[00:06:57] And then another one is introduce your team. So there you go. There is some social media content ideas for you and some places to go check them out. Look, if you’re not already in our private Facebook group, I would invite you to join. I would put a link to it in the description and in the, uh, show notes here so you can go check it out.

[00:07:13] It’s full of like minded. Business owners and we do deeper dives into these topics. Really, it’s a place for us to connect one-on-one in outside of this podcast. So I hope to see you there, and if you found this episode valuable, please leave us a review and then also share it with others and we’ll see you in the next episode.

[00:07:32] Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help. If you have any questions about this episode or want to talk strategy with us about your own project, just shoot us an email to the info Liquis Digital dot com and we’ll catch you in the next episode.

The post How to never run out of social media content ideas appeared first on Liquis Digital.

]]>
https://liquisdigital.com/how-to-never-run-out-of-social-media-content-ideas/feed/ 0
How to turn browsers into buyers https://liquisdigital.com/how-to-turn-browsers-into-buyers/ https://liquisdigital.com/how-to-turn-browsers-into-buyers/#respond Thu, 10 Nov 2022 12:00:02 +0000 https://liquisdigital.com/?p=17946 Fact: 90% of your website visitors are not ready to buy right now. So, what do you do with these looky-loos? How do you turn your audience into buyers? In this episode, we’re sharing our proven strategy to help you turn your own audience into actual buyers.

The post How to turn browsers into buyers appeared first on Liquis Digital.

]]>

Show Notes

Fact: 90% of your website visitors are not ready to buy right now.

So, what do you do with these looky-loos? How do you turn your audience into buyers?

In this episode, we’re sharing our proven strategy to help you turn your own audience into actual buyers.

Discussion Topics:

  • Marketing automation
  • Lead Magnets
  • Lead Nurturing
  • Tools & Tips

Resources:

How to turn browsers into buyers

EP82 – Transcript

[00:00:00] Fact, 98% of your website visitors are not ready to buy right now. So what do you do with this audience? How do you turn this audience into buyers? If you’re looking for the answer to this question, you’re in the right spot because in this episode, we’re sharing our proven strategy on how to turn your audience into buyers.

[00:00:24] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:44] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t want to miss a beat. Now, let’s grow.

[00:01:02] Hello, and welcome back to another episode of The Liquis Digital Marketing Podcast. Today we are talking about turning your audience into buyers. All right. How you are going to do this is with marketing automation, and that is really the main thing we are gonna be talking about today. So marketing automation is basically where you set a sequence of events based off of someone’s actions.

[00:01:27] And this is the strategy right here. If someone were to download something, Then your marketing automation would capture their information, send it to them a day later, send them something else, a day later, send them something else. And this is all automated, right? And it’s continuing to do the things you want to be done automatically without you having to manually do it.

[00:01:50] And the benefit of having this marketing automation is it’s going to create, Control of consistency and you can control the messaging and it’s not different every time. And you can test of what’s working and what’s not working and you have this control over it, right? So it’s marketing automation that you, you can control and you know, get results from it.

[00:02:10] The same results. It’s actually a really great tool. We have been using it in our business for years and it’s really one of the things we implement in all of our. Businesses, and it really helps leverage taking your business to the next level. So let’s first start off with the whole strategy. The strategy is the use of lead magnets or gated content.

[00:02:29] So basically what this is, is you have a lead magnet, which is a PDF or a checklist or access to something of value. So a lot of times they are a guide or a how-tos or a quick win, right? A lead magnet should. Something that’s really easy for someone to like, understand what it is and to, you know, consume and to get a quick win from.

[00:02:53] We like checklist. So one of our top ones is a website makeover checklist, which actually, if you’re interested in that, we have a link to it in our, uh, description here. You can download it and see what we’re, what we’re talking about. So basically what happens is you have on your website this. That talks about the benefits of this lead magnet along with a form, and then they fill out the form.

[00:03:12] The form basically consists of their first name and their email address. Once they hit submit on this form, then basically the marking automation takes over. It takes their email address and then sends them the download. Once they get the download, then they have what the transactions made, right? They have what they wanted.

[00:03:31] Now what you can do is send them a follow up email. You know, maybe your story or how you have helped others, or an introduction. So the whole goal of this is to build that trust and to get to know one another, right? So that is what this is, and it’s really email marketing, but it’s through marketing automation.

[00:03:50] So that is the lead magnet, and we’ll go into more in depth on lead magnets and how to create the perfect lead magnet. One quick tip with your lead magnet is it should go with your main offer. So we’ll get to some of those tips here in a minute. Let’s talk about the lead nurturing when it comes to lead nurturing.

[00:04:09] What we’re talking about is basically you want people to know, like, and trust you, right? So when they first come to download this thing, they don’t know anything about you. So, We’re gonna do this through a series of emails. Now, the big thing is we don’t wanna be spammy, right? What we don’t wanna do is just start selling and start talking about us and us, and what we wanna do is provide value.

[00:04:30] Think about it through the lens of your, your customer, like the person that downloaded it. What do they wanna know? What do they wanna see? What do they need to believe in order for them to feel that your solutions or your product or services are the solutions to their problems? Right? One of the things they need to know is, Who you are and what you do and why you do it, and some of the benefits and what makes you different and you know, to get to know, like, and trust you.

[00:04:56] So this is what you’re going to be doing in your series of emails. I typically like to do at least three emails. The first one being sending them the. Item they downloaded. The second one being usually like a story, like a little bit extension of who you are, an introduction that ties to them. And then the third one, this is the best one, is a surprise value add.

[00:05:18] Something they weren’t expecting. So give them more value, give ’em another freebie, give ’em another thing that they’re like, oh wow, you know, this guy’s just giving me more information. So that’s the lead nurturing, right? And then at the end of it all, you’re asking them, Sign up, you know, and basically it’s not even really an ask, it’s an invitation.

[00:05:36] Like, so just you’re inviting them to schedule a download cuz now it makes sense. Okay. So how, what are some of these tools that you can use to make this happen? So the one we use used to be called Autopilot. They recently changed their name to or Toro. It’s great automation. It’s super easy to use. It has a lot of AI built into it.

[00:05:54] It connects with a lot of the platforms. One of the benefits I really like about it is the way it captures a person’s information. So a lot of times with these, these systems, you have to create forms, and these forms then have to be embedded onto your website and you have to use their forms. With O Toro, you can just have your form and connect it and it.

[00:06:13] Just sees all the fields on your form and takes that information. Some other popular ones are active Campaign, um, convert, kit Clavio, keep HubSpot. So there’s, there’s a bazillion out there. Uh, those are just some top ones that I would recommend checking out. They all pretty much have some level of pay.

[00:06:29] Sometimes there’s some free stuff in there. So, yeah, so those are the tools to want to use. And here’s some just quick tips on making this work better for you. Like I said earlier, you really wanna think through your customer’s journey. What would you want to hear if you were them? Right? So don’t think about the sale.

[00:06:44] Think about what do they need to hear to know, like, and trust you. You know what really is important to them. Besides the sale, your lead magnet should go with your main offer. So if you are, let’s say a social media coach or a branding coach, you probably don’t want a lead magnet on how to do your taxes.

[00:07:06] Five things to watch out for in your business taxes, right? Like it is totally off base. Now, maybe your audience is interested in that, but that doesn’t tie into what you offer your main offer. So for us, a great example is we have a website checklist. While we do web design, we have this website checklist, and then it goes into more of a website makeover, which is a whole freebie course thing that it’s all 100% they get.

[00:07:28] And then it moves into like, Hey, you know, we can help you with your. So that’s an example. So your nurture sequence also should not be spam. You should not be spamming them. The whole goal is for the person to know, like, and trust you. And always don’t forget that the first email should be the free download and that’s it.

[00:07:45] Just the free download. A lot of times people forget that part. And the call to action on your form should be something like, where should we send your free download? So it’s more of a, instead of a, Hey, gimme your email address and I’ll give you this. It’s more of a, Hey, where can we send this to you? We need this information so we know how to send it to you.

[00:08:01] That’s kind of a better call to action. All right, so there you go. Implementing this system into your website is going to start turning this audience. People into buyers. Look, I wanna invite you to our free Facebook group. It’s called Motivated Business Owners, and it’s full of like-minded business owners.

[00:08:19] And basically we take these topics and we dive deeper into it. We’re there to help and support you, and it’s really a place for us to connect one-on-one. Outside of this podcast, so go check it out. I’d love to see you there and we’ll see you in the next episode. Thanks for listening in today. I hope you enjoyed the show.

[00:08:35] And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help. If you have any questions about this episode or want to talk strategy with us about, Project, just shoot us an email to info Liquis Digital dot com and we’ll catch you in the next episode.

The post How to turn browsers into buyers appeared first on Liquis Digital.

]]>
https://liquisdigital.com/how-to-turn-browsers-into-buyers/feed/ 0
Why you’re not getting customers from your website https://liquisdigital.com/why-youre-not-getting-customers-from-your-website/ https://liquisdigital.com/why-youre-not-getting-customers-from-your-website/#respond Thu, 03 Nov 2022 12:00:52 +0000 https://liquisdigital.com/?p=17924 Why are you not getting more customers from your website? Look, just because you’re not getting customers from your website, doesn’t mean you couldn’t be. In this episode, we’re talking about why you’re not getting customer from your website and what you can do about it!

The post Why you’re not getting customers from your website appeared first on Liquis Digital.

]]>

Show Notes

Why are you not getting more customers from your website? I talk to a lot of businesses and most of the time this is what I hear:

“I don’t really get customers from my website. It’s just there incase people want to check us out.”

Does that sound familiar?

Look, just because you’re not getting customers from your website, doesn’t mean you couldn’t be.

In this episode, we’re talking about why you’re not getting customer from your website and what you can do about it!

Discussion Topics:

  • Your call to actions
  • Clarifying your messaging
  • Why your losing 90% of your visitors

Resources:

Why you’re not getting customers from your website

EP81 – Transcript

[00:00:00] Why are you not getting more customers from your website? I talk to a lot of businesses and most of the time, this is what I hear. I don’t really get customers from my website. It’s just there in case people wanna check us out. Does that sound familiar? Look, just because you’re not getting customers from your website doesn’t mean you couldn’t be.

[00:00:20] In this episode, we’re talking about why you are not getting customers from your website and what you can do about it.

[00:00:31] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:50] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t want to miss a beat. Now, let’s grow.

[00:01:09] Hello, and welcome back to another episode of the Liquis Digital Marketing Podcast. In this episode, we are talking about why you’re not getting customers from your website. One of the main reasons we see people not getting customers from their website is quite frankly, an easy, easy fix, and. Having the right and having call to actions on your website.

[00:01:35] So a research study recently found that over 70% of small businesses don’t use call to action buttons on their website. What is a call to action button, or I guess a call to action? Typically, it’s in the form of a button. What this is, is basically a prompt telling your visitor what action you want them to take.

[00:01:57] It’s a call to action. You’re calling them to take an action. So typically what people will have is on their forms, like a submit button or a contact us link or something like that, right? So that would be a call to action, but actually a very bad call to action when we’re thinking about call to actions.

[00:02:16] What is a good call to action? So a good call to action is something that is going to compel someone. Take that action. So maybe that action is to schedule a demo or to start their free trial or to schedule a consultation or a free strategy call or something. So where should you put these call to actions on your website?

[00:02:44] One of the main places is in the top header, right? So typically on a website, what you would see when you first go to it is at the very top, you have your header, it’s gonna have your logo and your navigation. Usually the logo’s on the left and the navigation’s on the right. And this is because this is the way people skim websites.

[00:03:02] What I always recommend is to have that call to action up at the very top right part of your header. So usually it’s in the form of a, a button that has some like contrast or stands out from the rest of the navigation. And usually what you want is one main call to action on your website. So whether that’s a contact us or uh, book a demo.

[00:03:28] Or sign up today, or whatever it is, whatever that main thing you want them to do, that should be your main call to action. The next place you should have it is in the hero section, right? So right underneath the header you have that big area that we call the hero section. Usually there’s like a video background or an image or some space, and then you have a title, and then you have a call to action, a button, schedule your demo, learn more, you know, get your free trial, whatever it is, right?

[00:04:00] That is your call to action. Definitely have it in the header. In the hero section, and then you wanna have it sprinkled throughout the rest of your page where it makes sense. So maybe next to testimonials, or maybe it’s right after you list all of the services or the benefits, right? So this is, you just wanna have that same call to action again and again throughout.

[00:04:24] I also recommend having it in your global footer. So the footer is basically the opposite of the header and it’s at the very bottom. Having a section above, you know, the, the footer where you usually have like a logo and links and all of that fun stuff. Um, right above that you can just have a, like a call to action that just hits every page and, you know, it could have some, some verbiage next to it with a button.

[00:04:47] That’s your call to action. That’s where you’d wanna put it. Now when you are making your button or your call to action, here are some tips to making it better and more compelling. First off, make sure that your call to action button stands out, like create contrast. So if it’s on a dark background, make it white.

[00:05:09] If it’s on a light background, make it your primary color. Like make it bold. Make it different than the rest of the elements around it, right? So make it stand out. This is creating contrast. When you put the verbiage on this button, don’t just have, submit or contact us or learn more, use better language such as strong verbs.

[00:05:34] Like use the word bi or download or order. Like put the action, put a verb into the action. What’s the action you want them to take? Right? Put that in there. Next is you want to provoke an emotion. So if you can think through it, like, okay, plan your dream vacation today. Right? So you’re, you’re provoking some like emotion out of them.

[00:05:59] Like, oh yeah, okay, let’s get that dream vacation going right. . Another technique is to use fomo. Fear of missing out. So while supplies last, the deal ends today, you know, things like that is gonna help people to take that action. The other tip is to use first person. An example would be, yes, send me my free guide or get my free 40% off code.

[00:06:27] Right? So it’s kind of like your first person. Because if you think about it, the psychology, when someone’s reading the site, they’re reading it from their perspective. So if it’s you get your, then you’re talking to them. If it’s them reading it, my, then it’s them talking to themselves. So it’s more convincing.

[00:06:45] They’re convincing themselves. Right. Okay. So that’s the call to actions. So go through your site and get your call to actions. Right. The next thing, and this is a big one, and that is clarifying your message. So this is where a lot of people fail. We just actually did an episode not too long ago, episode 77, where we really dive into clarifying your message and we’re gonna highlight some of that stuff here.

[00:07:07] But I highly recommend going back and looking or looking, listening to that episode or that video, and seeing, you know, what we talked about there. Because we dive deeper into this. So clarifying your message. So first off, we kind of talked about this already. Your hero section, that area right underneath your main navigation.

[00:07:23] It’s really the most important real estate on your website. It’s on your homepage. It’s the top area. It’s where people see and what they see first. What this section needs to do is it needs to convey this message. It needs to tell them what you do, what problem you solve, and what action you want them to take.

[00:07:42] It needs to be very clear on what those elements are. Don’t put a welcome or, uh, your journey starts here. This vague, cutesy messaging that really does nothing. It tells them nothing. They need to, in seven seconds, be able to tell what you do, what problem you solve, and what action you want them to take Very clearly.

[00:08:08] The content should be focused on them, not about you. So if your sentence says, we blah, blah, blah, blah, you’ve already messed it up, right? It’s not about you, it’s about them. So research, go. Actually go listen to our previous podcast where we kind of dive deeper into that, uh, episode 77. And if you have questions, let me know.

[00:08:29] I will help you craft that statement. It’s the most important statement on your. So the next thing to do when it comes to clarifying your messaging is really, yes, it does apply to your website, but this really actually applies to everything in your business, from your social media bios, to the social media posts, to the emails you write, to the content you create for your website.

[00:08:51] Everything, these three items, First one is your messaging statement. So for example, we work with this type of person who struggles with this specific problem and wants to have this result. Instead, if you can develop that statement, it’s really your elevator pitch. It’s really your why. It’s really like what you do, right?

[00:09:17] It’s how you help people, and it’s why people should. The next thing is your through line. So this is answering the question, what do people need to believe in order to feel that your services are the answer? Right? So once you understand that, the answer to that question, that is really kind of the, the premise and the content, the, the approach you take to all of your messaging throughout your.

[00:09:44] And then the last one of these messaging statements is the ultimate outcome. So this is really why they should truly care about what you have to say. We’re gonna help you with your solution so that you can, in so life changing events, outcomes, or benefits. The key in this sentence is the word. So you can, you have to have, so you can, in this statement, moving.

[00:10:10] The fact is, the reason why people are not taking action on your website is because 90% of people visiting your website are just not ready to take action. And if your one call to action is for them to take an action, they’re not ready to take. You’ve lost them. So here’s my recommendation. Create a secondary call to action, an easier barrier to entry.

[00:10:33] Something that they do want, something of value, something easy. Where it’s basically an exchange of their email address for some piece of value with this email address. Now you can build your list and continue the conversation with them. So basically this is by using a, what we call a lead magnet, and it’s maybe a checklist or a free guide where we’ve all seen ’em, right.

[00:10:58] It’s something that yes, they’re interested in. Okay, yeah, I’ll give you my email address and now you can continue that conversation. Now you can give them more information, build trust and credibility with them. So they start to know, like, and trust you. And then 90% starts to turn into maybe 70% or 50% will eventually turn into buyers.

[00:11:20] Today’s email list is tomorrow’s buyers, so get those emails and the best way it is with the lead. All right guys, so that is some simple ways to update your website and to start getting customers from your website. Your website does not need to be just a pretty thing that’s out there on the web taking up space.

[00:11:41] It can actually bring you customers. Make these changes and let me know how it goes. Don’t forget to join our free Facebook group where we do di dive deeper into these topics and um, it’s a place for us to. Outside of this podcast, it’s full of other like-minded business owners. I’d love to see you there, the links in the, uh, show notes of this or the description of this, and we’ll see you in the next episode.

[00:12:07] Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help. If you have any questions about this, Or want to talk strategy with us about your own project, just shoot us an email to info Liquis Digital dot com and we’ll catch you in the next episode.

The post Why you’re not getting customers from your website appeared first on Liquis Digital.

]]>
https://liquisdigital.com/why-youre-not-getting-customers-from-your-website/feed/ 0
Why your marketing isn’t working https://liquisdigital.com/why-your-marketing-isnt-working/ https://liquisdigital.com/why-your-marketing-isnt-working/#respond Thu, 27 Oct 2022 12:00:43 +0000 https://liquisdigital.com/?p=17793 Why isn’t your marketing working? You’re posting content on social, it’s not driving any action. You’re putting your offer out there, no one is signing up. You’re sending emails out, no one is clicking through. In this episode, going over why your marking isn’t working and what you can do to fix it.

The post Why your marketing isn’t working appeared first on Liquis Digital.

]]>

Show Notes

Why isn’t your marketing working?
You’re posting content on social, it’s not driving any action.
You’re putting your offer out there, no one is signing up.
You’re sending emails out, no one is clicking through.

In this episode, going over why your marking isn’t working and what you can do to fix it.

Discussion Topics:

  • Understanding your buying cycle stages
  • What types of content to create for each stage
  • Why that’s type of content is important

Resources:

Join our Private Facebook Group:
https://www.facebook.com/groups/motivatedbusinessowners

Why your marketing isn’t working

EP80 – Transcript

[00:00:00] Why isn’t your marketing working? Your posting content on social, it’s not driving any action. You’re putting your offer out there and no one’s signing up. You’re sending emails out and no one’s clicking through. In this episode, I’m going over why your marketing isn’t working and what you can do to fix it.

[00:00:23] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:42] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t want to miss a beat. Now, let’s grow.

[00:01:01] Hello, and welcome to another episode of The Liquis Digital Marketing Podcast. Today we are talking about why your marketing isn’t working. I expect this is going to be a hot topic. Because I feel like everyone deals with this, including us. I don’t think anyone’s excluded from this group. It happens and it’s something we all deal with.

[00:01:24] So why isn’t your marketing working, right? So you’re, you’re doing all of this stuff and maybe you’re getting some actions, but you’re not getting the actions that you think you should be getting. Typically, the problem is it comes down to creating the right content to meet where your customer is. So we break this down into buying stages and creating content for these different stages, and you can call ’em whatever you want.

[00:01:48] They have different names, but we are calling ’em the buying cycle stages. There are different stages. We have it broken down into four different stages. So we’re gonna talk about those because that’s where it’s typically the front end of where your marketing exist. So before I jump into these, I just wanna explain why this is even important, right?

[00:02:07] So why do we even need to think about these different stages and where people are at? If someone is not aware that they have a problem that you solve, they’re obviously not gonna buy from you. However, if someone is aware that they have a problem and are not aware, Of your solution or don’t feel that your solution is going to fix their problem, or that you are not a trusted source, or they have some other options, then they’re not gonna buy from you.

[00:02:34] Or if they are ready to buy from you, but there’s too many walls or roadblocks or the content, there’s something in the content that kind of like, Wait a minute, that doesn’t seem right. It’s really understanding these different stages. Having content for these stages, and also understand it’s not always linear.

[00:02:53] People aren’t gonna have to go to stage one, to stage two, stage three to stage four. It’s not always that way. People might bounce around. People might just go right into the, you know, third stage divorce stage, right? So it’s not. Always linear, but it can be and is a lot of times, and you should always have the content for each stage.

[00:03:13] All right, so let’s talk about the stages. Alright, we have it broken down into four. The first one is problem recognition. The second one is info gathering. The third one is evaluating solutions, and the fourth one is the purchase phase. All right, so we’re gonna dive into each one of these, starting with stage one problem Recogni.

[00:03:32] In this stage, the potential customer is not aware that they have the problem, and it’s your job to make them aware of this problem. So your content needs to be more problem awareness. So you are just trying to introduce yourself, bring the problem into awareness, and show how you solve that for. So the content needs to focus on them, not about you, right?

[00:03:59] It’s none of this is about you at this point. You’re just trying to point out that, Hey, here’s this issue. Hey, here’s a solution. Here’s three ways that you can solve this problem. You need to hit on the pain points that people are having with this problem and the problem itself, and then do this in a way that connects with them.

[00:04:19] So like, Oh yeah, this person totally understands what I’m talking about. They get the problem and then showing them the solution. Of how you can help them. So that’s problem recognition, creating problem awareness content. So putting that out there. This is great to put out in the cold audience world. So out there in, you know, organic searches out there in, in TikTok and reels and YouTube shorts and places where you’re gonna get new eyeballs, um, you know, YouTube videos, just blog posts where people would search for a problem.

[00:04:54] Social media in general. Putting your content out there and having this problem, awareness content, it’s going to connect with them, right? That’s the goal. So the next stage is info gathering. So here the customer’s gonna want to get, start getting a better understanding of the problems and what other solutions exist.

[00:05:13] So, You know, let’s say I just, I have back pain and now I need to understand like, what is this back pain? What is causing it? What are some solutions? I am gathering info, right? They’re gonna have a lot of questions about what the problem is. So your content really wants to dive deep into the knowledge and just.

[00:05:32] Answering their questions and helping them with their problem, creating this educational content that answers their questions. What this is going to do is start to leverage you as a trusted advisor, especially if you’re answering the questions they didn’t know they had. So let’s say my back pain is what I think is probably, you know, something with a disc, but turns out it’s something in.

[00:05:56] That’s causing it, right? So I wouldn’t have known that. Maybe I did some research and found out, oh, it’s probably my sciatic joint that’s causing this issue. That’s info gathering. That’s me just out there finding information. This content shows up in social. Great for videos, YouTube videos, videos that people are searching for these answers.

[00:06:18] A lot of times we’ll just go right to videos and to, they just wanna get some visuals and they wanna get some deeper knowledge. So creating YouTube videos is a great way to do that. Creating blog posts. And then actually, if you can kind of combine those two together, a blog post with a video embedded the same topic, now you’re really gonna start getting good SEO in that.

[00:06:37] But the content should be about. Answering the questions, deep answers, deep knowledge of what the answer is to these questions. This is where people are just gathering information. Okay? The third stage is evaluating solutions. So now the person knows they have a problem, they’ve researched it. Now they’re evaluating who else can solve this problem for them?

[00:07:01] What are other solutions? So let’s say, let’s go back to the back. Let’s say you are, you know, a chiropractor or a physical therapist, or you sell a product that helps with back pain or maybe some medicine that helps with back pain. Well, guess what? You’re not the only one. So they’re going to be looking at all of these things, right?

[00:07:21] So you are possible competing with all of these things, So you need to try to position yourself to be the right choice. Content that should highlight why you are a better choice with testimonials, case studies, how you’ve helped people in the past, you know, what makes you different, why would they wanna choose you?

[00:07:42] What makes you better, What makes you unique? You know, how can you build trust and provide that credibility? Maybe it’s, it’s things that you’ve done in your industry or people you’ve worked with. Testimonials, social proof case study, and, and this also removing any buying objectives is another thing that a lot of times people forget about is a lot of times there’s these common objections people will have with things.

[00:08:11] So maybe it’s in chiropractic and people are afraid of getting adjusted or, or that it doesn’t work. Or maybe it’s, you know, it’s a pill or, or something. They don’t think that it’s gonna work. So you have to start like, you know, shooting down these objectives or answering these objections that people are gonna have.

[00:08:29] And then really honestly, just showing that you are the best choice. So they’re evaluating you amongst others. Right. So this is the evaluation stage. And then the lastly, the last stage that we’re gonna talk about is the purchase space. So this is where the person is ready to make the purchase, right? They know they have a problem, they’ve looked into it, they’ve learned more about it, they’ve researched their options.

[00:08:51] Now they’re ready to buy. They’re ready to make a move. And maybe it’s to sign up for your services. Maybe it’s a free strategy call, maybe to buy your product. Whatever it is, they’re ready to take that action. So this stage should, it seems like it’s the. Stage and easy. What do you need to do in this stage?

[00:09:10] They’re ready to buy, but this is where most people fail. So the thing is, is you need to have a clearly stated call to action. So people need to clearly understand what step to take next, and you wanna make it as easy as possible. So if someone needs to book a call with you, don’t have some big, long, lengthy form.

[00:09:29] Make it as easy as as possible to book with you or to have a consultation. If someone’s gonna buy something online, make sure that the checkout process is super easy. As easy as possible. Make it clear on what action you want them to take and what to do. And then once they do it, make sure they know what’s gonna happen next.

[00:09:51] Because once someone buys something or signs up for something or does something, it’s usually right then where they have the biggest objections. Buyer’s remorse. You know, like, Oh, what did I just do? Did I make the right decision? Right. It’s just natural, right? We made this decision, we executed it, and then we all, all of a sudden have this like, God hope that was the right decision.

[00:10:13] So give ’em some quick feedback. Something that is going to give them like, Okay, yep, I made the right choice. So there you go. Dialing this in is gonna definitely help with your marketing, right? It’s gonna help you get that messaging right. Hope you start creating content that people wanna see, people need to see in order to move forward with you.

[00:10:33] And a lot of times, you know, we have content, but it’s all kind of in this one area. Maybe it’s all in the, you know, problem. We’re just talking about the problems. Talking about the problems, but we’re never. Giving the credibility of what we do and showing that we’re the right solution. So we’re help educating people for them to go to our competitors, or maybe we’re missing it all.

[00:10:54] We’re doing all this work, but no one knows that we even, they even have the problem that we’re solving for. So we’re missing that problem recognition, Right? So it’s really going back into these different stages and making sure that you’re creating content on a continual basis around these different stages.

[00:11:11] All right, so if you have any questions on this, please let me know. We’re here to help and we would love to have a review. If you are listening to this podcast, uh, would love for a review from you as a dedicated listener. We’re here dedicating our time to you and giving you as much as we can. And if you’re watching this on YouTube, please subscribe.

[00:11:31] We are coming out with weekly videos and more, so subscribe to get notifications for our next one. And then also I’d like to invite you to. Private Facebook group where it’s full of motivated business owners just like you. I’ll leave a link to it in the show notes. It’s filled with business owners that are looking to grow their business.

[00:11:51] I go in there and I give lives that are deeper dive of these podcasts, additional trainings and other things related to marketing, web design, lead gen, business growth, whatever. We’re in there connecting one on one. It’s a place for us to connect outside of these podcasts. I would love to see you there.

[00:12:10] And until next time, have a great day. Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help. If you have any questions about this episode or wanna talk strategy with us about your own project, just shoot us an email to info Liquis Digital dot com and we’ll catch you in the next episode.

The post Why your marketing isn’t working appeared first on Liquis Digital.

]]>
https://liquisdigital.com/why-your-marketing-isnt-working/feed/ 0
How to get customers to stay on your website and take action https://liquisdigital.com/how-to-get-customers-to-stay-on-your-website-and-take-action/ https://liquisdigital.com/how-to-get-customers-to-stay-on-your-website-and-take-action/#respond Thu, 20 Oct 2022 12:00:29 +0000 https://liquisdigital.com/?p=17759 Ok so you put all this time and effort into creating a website so that your potential customers will visit it and take the action you want them to take. But let me guess, that’s not what’s happening. At least at the rate you thought it would. In this episode I’m uncovering how you can get customers to stay on your website and actually take action.

The post How to get customers to stay on your website and take action appeared first on Liquis Digital.

]]>

Show Notes

Ok so you put all this time and effort into creating a website so that your potential customers will visit it and take the action you want them to take.

But let me guess, that’s not what’s happening. At least at the rate you thought it would.

In this episode I’m uncovering how you can get customers to stay on your website and actually take action.

Discussion Topics:

  • Clarifying your messaging
  • Enhancing user experience
  • Incorporating video / audio
  • Defining your objective

Resources:

Join our Private Facebook Group:
https://www.facebook.com/groups/motivatedbusinessowners

How to get customers to stay on your website and take action.

EP79 Transcript

[00:00:00] Okay, so you put all of this time and effort into creating this website so that your potential customers would visit it and take the action that you want them to take. But let me guess, that’s not what’s happening. At least not at the rate you thought it would. In this episode, I’m uncovering how you can get your customers to stay on your website and take the action you want them to take.

[00:00:29] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable. For your business, we’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:49] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t wanna miss a beat. Now, let’s grow.

[00:01:08] Hello and welcome back to another episode of the Liquis Digital Marketing Podcast. Today is episode 79 and we are talking about how you can get your customers to stay on your site longer and take the action you want them to take. So, We’re gonna jump right into this. And the number one thing hands down that people typically get wrong on their website is the messaging.

[00:01:32] Having clear messaging. The most important spot on your website when it comes to messaging is on your homepage in the top and that hero section. So that’s the first thing they see when they first come to your. . What people typically will do, or what we see a lot of times is they will put their logo or a welcome message or something really vague that doesn’t answer anyone’s questions.

[00:01:56] What this section needs to do is clearly state what you do, what problem you solve, and what action you want someone to take. So the verbiage needs to be about them and not about. An example, let’s say you are a wedding planner. And your header statement could be something like, you know, plan the wedding that your guest will rape about for years, or something like that.

[00:02:27] And have a call to action button. Book a free consultation. Or maybe it’s, you know, see the experience or something, I don’t know, something, you know, some call to action where they’re going to, you know, what do you want them to do? Basically book a consultation, contact you or, or see more about the experience that you provide.

[00:02:44] Right? So that’s the messaging. Now we did a podcast and or video. A few episodes ago, and it’s episode 77. If you’re listening on the podcast and if you’re on YouTube watching this video, it is I believe titled, and we’ll put a link to it, What to Say to Attract the Right Customers or something like that.

[00:03:03] So anyway, it is episode 77 where you’ll find that messaging. We dive deep into what that messaging is and how to develop that for all of all things. So your website, your social media, all things, all messaging, marketing, messaging. So that will really help. And almost everybody needs that. So if you haven’t done this in your own business, you really should take this exercise and do it.

[00:03:25] Okay, Let’s move on to the next thing. So the next thing that you can do to improve your website is the user experience. So people typically will bounce off your site for these reasons. Number one is loading speed. So if your site is taking too long to load, then people are just gonna bounce off, right? So that probably isn’t any big.

[00:03:46] If it takes five seconds for something to load, you know, they might stay. You know, if it takes much longer than that, they will probably just go to the next one, because that’s just gonna be a sign of what they’re about to experience once it does load . So the culprit for a slow loading site is almost always the images that you’re using on your site are too big, or you have too many or videos.

[00:04:06] So if you have too many videos on your site, then that could cause it to slow down. So adjust the loading speed of your. If you go back in search, we do have podcasts that address exactly. The next thing is mobile optimization. So almost always sites these days out of the box have, are mobile friendly, right?

[00:04:25] They’re, they’re responsive in the sense that things do break down as the screen size adjust, but what they don’t do is optimize. So even though, yes, they. Inherently set up to be mobile friendly. When you start adding in your content and your layout and you start getting your fingers into it, we tend to break things and we tend to put things in that aren’t optimized.

[00:04:53] So maybe it’s this title that you’ve added to your page that doesn’t break down in the right size. So now, Hanging off the side of the page or overlapping other texts. So it’s really going in and on your phone and making sure that it has a good layout and that it is loading properly and things are laid out properly on mobile.

[00:05:13] And don’t just assume that just because it’s been done once, it’s always done. As you continue to add stuff, you’ll have to continue to optimize for mobile and that mobile experie. Because quite frankly, most people are visiting your website are going to be on mobile, so it’s important. Also loading speed and mobile optimization will definitely help with your search engine and rankings, so that’s another benefit to addressing these issues.

[00:05:35] The other one is content layout. This one is a little bit vague, but really it’s the layout of your pages. It’s the way the content is. So if you go to a page and it’s just a wall of text, Yeah. You know, that’s, the layout is not gonna draw someone in. Most likely. They’re not gonna just really invest time to read the paragraphs that you’ve written on your about page.

[00:05:56] However, if you break it up into sections and have nice titles where they. Skim the page and scan it and then dive into little areas that they want to learn more about that is going to give a better user experience and keep people on your site longer. Okay, The next one is having call to actions. So basically, a lot of times it’s just a lack of call to actions.

[00:06:18] So when we think about call to actions, if we wanna have ’em in the right. So we wanna have ’em throughout our content and we wanna have enough of them and we want them to be clear and concise and compelling. So yes, I want that free download. Yes, I wanna increase my leads. Yes, I wanna the best wedding planned or whatever.

[00:06:38] That’s probably a horrible example. But, you know, book an appointment, stuff like that more than just a learn more click here, submit. You know, these are too vague. So make your call to actions. Have some compell. Verbiage in them or some descriptive verbiage that is going to compel them to take action.

[00:06:56] Okay. And the next thing is unorthodox design. So we actually just recently turned somebody away because they wanted some really weird kind of like unorthodox design and just kind of really experiment with this new idea that personally we didn’t think was going to work. And we quite frankly told them that.

[00:07:16] And we were like, We’re not the ones for this job. We want to create websites that work. That’s what we’ve been doing for the last 14 years. We don. Waste your money and our time in creating something that is just a fun hobby and experiment. So anyway, unorthodox design, like people go to a website with some expectation of of things, right?

[00:07:37] Like a headers at the top. The navigation’s at the top. There’s gonna be a contact page. There’s gonna be stuff in the footer if they can’t find it in the main navigation, right? Like you’re gonna scroll down the page, probably not to the left or to the right. The navigation, if it’s not at the top, is usually.

[00:07:53] Found in a, a little hamburger menu with the three lines where you click on and it opens up, right? Like, we expect these things, but if you start using weird things that you think are fun and cute, and then the user doesn’t know what it is, like the little hamburger menu, if you replace it with, you know, a cloud, you know, then people aren’t gonna know that that’s a menu to click on it.

[00:08:13] So that’s unorthodox. That’s against the norm. When you start doing that, okay, yeah, cute, cool, fun, that’s great. But if you’re looking for results, if you want people to take action, that’s going to fail. It’s cool to be innovative, but to a point that is not going to turn off your customers or create a lack of leads because that is the ultimate goal.

[00:08:39] The next thing is incorporate video and audio. So what this does is it keeps people on your, your site longer, your page. So if they play a video and they’re engaged in the video, they’re keeping it on, or they’re keeping your webpage up longer, this tells Google yes, they’re on your page longer. So it must be relevant.

[00:08:57] So that’s just a signal. So, Also audio. So if you have a podcast or some audio that someone can listen to, But video mostly is what it is. If you can’t just create a video, you know, you can go onto fiber and get, you know, those little cartooned videos, explainer videos, you know, there’s all types of ways to get video onto your site.

[00:09:15] So if you can do that, that’s gonna keep people on your site longer. The next thing is to define your objective. So let’s just talk about this for a minute. What is your expectation with people on your site? How long should they be on your. Should people be on your site for 20 minutes? Maybe, you know, maybe they need to go through a portfolio stuff before and afters and, and watch videos and really consume some information that you’re providing and that’s what you want.

[00:09:45] But maybe it’s really clear on what you do, who you do it for, and what you offer and what your call to action is, is a book, an appointment. And if someone’s on your site for 20 minutes, then that’s too long. They are having a hard time either figuring out or they gave up and went somewhere else. Or if they’re not on there for more than like a minute and not enough time to take action, that’s not good either.

[00:10:04] So how long should they be on your site? Try to get an. So like if someone comes to your site, you probably want ’em on there for a couple minutes, right? So to consume some information? Yes. Okay. I want more, you know, Or is it more like 10 minutes where okay, I need to consume some information, I’m gonna watch this video.

[00:10:20] You know? So you can kind of see how long do you want people, how long should people be on your site? Defining that can kind of help you in when you start to look at the analytics of how long people are actually on your site and. What is the right answer? There you have it. That is how you can get people to stay on your site longer.

[00:10:38] Addressing these things is definitely going to do that. And as far as like addressing the call to actions, that is going to get people to take the right action so, Your homework is to go through your site and address these, make sure your messaging is on, make sure all of those user experience things that we talked about are improved and in line, and try to find ways to incorporate video if you can.

[00:11:00] If not, it’s not, That’s not a deal breaker. And yeah, that’s it. So if you found this valuable, please light share and I would love to see a review. And if you have any questions, let us know. Also, I would like to invite you to our Facebook group. So it’s called The Motivated Business. Growing your business online.

[00:11:18] It’s a private group and basically I go in there and I do lives, I dig deeper into these podcast episodes. I do additional trainings, and it’s everything related to business growth, lead gen, marketing, web design, all of that stuff. It’s full of motivated business owners just like you, and it’s a place for us to connect one on one outside of these podcasts.

[00:11:40] So I would love to see you there. It’s free to join, so we’ll see you in the next. Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help.

[00:11:58] If you have any questions about this episode or wanna talk strategy with us about your own project, just shoot us an email to info at liquisdigital.com And we’ll catch you in the next episode.

The post How to get customers to stay on your website and take action appeared first on Liquis Digital.

]]>
https://liquisdigital.com/how-to-get-customers-to-stay-on-your-website-and-take-action/feed/ 0
Where to find the best leads for your business https://liquisdigital.com/where-to-find-the-best-leads-for-your-business/ https://liquisdigital.com/where-to-find-the-best-leads-for-your-business/#respond Wed, 12 Oct 2022 22:30:15 +0000 https://liquisdigital.com/?p=17677 Where to find the best leads for your business! Leads are the lifeline to your business, that’s no secret. It’s also no secret that leads are not created equal! In this episode, we’re discussing where you can find the best leads for your business.

The post Where to find the best leads for your business appeared first on Liquis Digital.

]]>

Show Notes

Leads are the lifeline to your business, that’s no secret.

It’s also no secret that leads are not created equal!

In this episode, we’re discussing where you can find the best leads for your business.

Discussion Topics:

  • Understanding the different types of leads
  • Why referrals are the best leads
  • How to get more referrals
  • How to build the right type of partnerships to scale your business

Resources:

Join our Private Facebook Group:
https://www.facebook.com/groups/motivatedbusinessowners

Where to find the best leads for your business

EP78 Transcript

[00:00:00] Leads are the lifeline to your business. That’s no secret. It’s also no secret that leads are not created equal. In this episode, we’re discussing where you can find the best leads for your business.

[00:00:55] Hello and welcome back to another episode of the Liquis Digital Marketing Podcast. Today we are talking about leads. Where you can find the best leads for your business. So before we jump into my recommendation for finding the best leads and how you can go about doing so, let’s get a little understanding real quick on some different types of leads and some.

[00:01:17] Different levels of leads. So let’s first talk about understanding the different types of lead levels that we typically refer to in marketing, and that is cold leads, warm leads, and hot leads. This is probably nothing new to here. I’m sure you’ve heard of cold leads, warm leads, and hot leads, but just in case you haven’t, let’s just cover it real quickly.

[00:01:36] A cold leads is someone who. Doesn’t know about you or is just learning about you. There is not any trust or credibility build. They’re just learning. They don’t have anything about you that they know or they can know, like, and trust you, right? So they’re cold lead. The next level is warm leads, right? So these are leads that do have some trust or in some way you have some credibility with them.

[00:02:01] Maybe you’re referred. Saw your website. They’ve seen you about, maybe they saw you speaking, whatever. So there’s some warmness. Maybe they, they’ve downloaded something and now have received some emails from you, right? So they’ve warmed up, they know about your services, they know they have a problem, They know that you have a solution to this problem.

[00:02:21] So there’s somewhere in that world. And then the next level up is a hot lead, right? So these people are, they’re ready to sign on. They maybe are just, Check into final boxes, like, are you the right person? They’re doing their due diligence, they’re getting their pricing, they’re looking at other options, but they’re, they’re ready to convert.

[00:02:39] Right? So those are hot leads. So that’s lead levels. All right, so the next piece is different types of leads. You have your organic leads. So organic lead would be someone who just kinda stumbles upon you. So maybe they went to, went to Google and did a search and, and came across your website and visited your website, and just kinda learning more about who you are and what you do.

[00:03:00] That’s an organic lead social. So maybe they found you on social, just scrolling through and saw one of your videos or one of your posts and clicked down the link on your bio and went and filled out a form, sent you a dm. So that’s an organic lead. Or maybe you have a brick and mortar location and they just drove by and stopped in.

[00:03:19] Right? Again, that’s organic. Okay. The next type is paid. We’re probably all familiar with this. So we have online ads, so Google ads. So maybe they searched for you and saw your ad and came there through an ad, or there is social ad. So Facebook ads, Instagram ads. So basically you paid to get this lead, so that’s a paid lead, and then you have.

[00:03:41] Referrals. Referrals are obviously when someone you’ve worked with in the past or someone who knows you, knows your lead and then refers you to them, right? So this is a referral. So which types are the best? Well, obviously hot or warm leads and out of the organic paid and referral leads. I think we could all agree.

[00:04:04] Referrals are some of the best leads you will ever get in your business. They already come to you with trust. They already come to you with credibility. They’ve been referred to someone they trust, right? So you’re already in a good seat. So referrals. So what’s a problem though, with referrals In a business, if you’re solely dependent on referrals, then you’re gonna be writing the referral rollercoaster.

[00:04:32] And I have ridden this for years myself, and basically it looks like this. You get a job in, obviously, depending on what you’re offering, You get a job in, you get a customer, and that was a referral. Great. And then you wait for another referral, and then you get another one. Get another one. Great. You get that done and then you just never know, right?

[00:04:54] You never know when that next referral is coming in. So let’s talk about how we can get more referrals because they are the best types of leads. They require the least amount of work. Well, I can’t say that a hundred percent because they, What I’m gonna go over does require a little bit of doing, right?

[00:05:14] However, leads are the best for your business. So let’s talk about how we can get more of these and. Saying that you should only focus on these referrals. What I’m saying is, is this is just one aspect. I think you should focus on referrals. I think you should focus on organic, and I think you should focus on paid.

[00:05:30] However, a lot of people don’t focus on referrals. It’s just something that happens naturally. So let’s focus on referrals and see how we can get more referrals. So how we’re gonna do that is by utilizing what we call referral partners. So basically what a referral partner is, is someone who already has the trust of the people that you wanna work with.

[00:05:52] So typically in your industry, who is already working with your customer, but in a different way, right? Basically what you wanna do is partner with them. So how do we do that? How do we just, Okay, I’ve identified this person and now what do I do? So first off, you had to properly identify this person. So what I would recommend is create a referral partner avatar.

[00:06:17] So define who this person is, what type of person. Where are they hanging out? What type of business are they, You know, what way are they assisting or helping or connecting with your potential customers? What do they need help with? So identify these things and then what you’re gonna do is you’re going to find communities out there where these people, your referral partners are hanging out.

[00:06:42] Not necessarily your customers, your referral partners, right? So right now we’re just talking about people who work with your customers. So where are these people? What communities are they in? Maybe they’re CPAs. You know what, If you think about it, business coaches or people that your customers in your industry would go to and trust and have a pulse on the li livelihood of their business.

[00:07:10] So let’s say you partner with a CPA that is working in your industry and they have a pulse on their financials and can recommend, Hey, you know what, If you wanna take your business to the next level, I recommend doing some marketing. So here’s a great company that I would re. If you’re looking to do that, you don’t.

[00:07:30] That’s an example for us, right? So who are these people? So wouldn’t you identify that? Where are they hanging out? What community are they in? What you’re gonna do is you’re gonna start liking, you’re gonna start commenting. You’re gonna start interacting with all of their posts outside of this community.

[00:07:46] Right. So you’re first gonna find out who they are in this community, and then you’re gonna go start getting friending them outside of it. Start making them see your face, your avatar. Make sure that your face is in your profile pictures. Make sure your name is in there. Make it recognizable. You’re kind of creating this brand, this connection.

[00:08:06] So that way they’re like, Oh, hey, here’s this Brad guy. He keeps commenting and liking my stuff. Who is he? What is he doing? You know? And now I see him over here. Oh, oh, he’s in my community. Okay. , cool. You’re connecting outside that community. You’re like, you’re really using social media, how it’s intended to be used, what you’re gonna do, and you’re also like commenting, right?

[00:08:23] So you’re interacting with them on social. Now, you’re also gonna do that inside the community for everyone, right? So you’re just in that community where they’re in and they’re seeing you help everyone. They’re just the helpful resource in this community. And they’re like, This guy is gold, right? He’s a, I see him out here now.

[00:08:42] He’s in my community helping everybody out. Now they’re getting awareness of who you are. So you’re really using social media just like it’s meant to be used. Now, keep in mind, where a lot of people go wrong with this is they sell themselves. They wanna be, look at me, look at what I do. None of that, none of that.

[00:08:59] All you’re doing is helping. You’re communicating, you’re connecting. You’re just being a friend. A true fan of them not trying to sell. Right. So a lot of times you have to really get your mindset and your intention correct. When you go into this, you really need to focus on just being a connector, a true friend.

[00:09:22] So now what you’re gonna do is once you have been interacting with them for a while and you’ve been building this relationship and you’re kind of like on everyone’s mind and you’re interacting with them and you give them value over a period of time, then you ask them if it’s okay for you to refer them people.

[00:09:46] Right? So you’re not asking for their referral. , you’re asking them if you can refer them people and now you’ve created this relationship. Yeah, of course you can refer people, you know, Hey, is there anyone I can refer to? Like they are gonna feel, you know, inclined to now refer back to you. It’s just the nature of what we do.

[00:10:05] So really that is it. That is the referral partners. So going out there, finding who these people are and being intentional about creating that relationship. And once you get a few and then they’re not all gold, right? Once you get one or two or three that are like referring you customers, you’re gonna sit back and you’re gonna be like, Wow, why did I not do this sooner?

[00:10:29] Because you’re just gonna have this flow of incoming customers coming in. Now again, the referrals, you don’t know when they’re coming in, you don’t have a whole lot of control over it, right? So that’s why I always do recommend still focus on organic and paid, um, to get that traffic in. If you know you can.

[00:10:45] So, but the referral partners, you’re getting referrals already. You already know that they’re the best customers for you. So let’s be intentional with how you can get more of. All right. I hope you found this helpful. If you did, please share with your friends. I would love to have a review on our podcast.

[00:11:02] And of course, you know, subscribe to the YouTube channel if you’re watching this on video. And I would like to invite you to our Facebook group. So basically our Facebook group is our private group where I do lives. I dig deeper into these episodes. I do additional trainings. It’s all revolving around marketing websites, lead gen business.

[00:11:24] So it’s a place for us to connect one-on-one outside of these podcasts. Um, I would love to see you there. It’s called the Motivated Business Owners, uh, Growing Your Business online. And I’ll leave a link to it in the show notes. It’s full of other motivated business owners just like you. So I would love to see you there and until next time.

[00:11:42] Have a great day. Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help. If you have any questions about this episode or want to talk strategy with us about your own project, just shoot us an email to info Liquis Digital dot com and we’ll catch you in the next episode.

The post Where to find the best leads for your business appeared first on Liquis Digital.

]]>
https://liquisdigital.com/where-to-find-the-best-leads-for-your-business/feed/ 0
What to say to attract the right customers https://liquisdigital.com/what-to-say-to-attract-the-right-customers/ https://liquisdigital.com/what-to-say-to-attract-the-right-customers/#respond Thu, 06 Oct 2022 12:00:05 +0000 https://liquisdigital.com/?p=17627 What to say to attract the right customers! Missing this one thing could be the reason why you’re not getting new customers (or the right customers) in your business. No matter what you do in your marketing efforts, you’re always going to struggle until you get this figured out. In this episode, we’re going over what to say to attract the right customers.

The post What to say to attract the right customers appeared first on Liquis Digital.

]]>

Show Notes

Missing this one thing could be the reason why you’re not getting new customers (or the right customers) in your business.

No matter what you do in your marketing efforts, you’re always going to struggle until you get this figured out.

In this episode, we’re going over what to say to attract the right customers.

Discussion Topics:

  • Clarifying your messaging
  • Defining your Distinctive Messaging Statement
  • Finding your Central Belief Solution
  • Finding your ultimate outcome

Resources:

Join our Private Facebook Group:
https://www.facebook.com/groups/motivatedbusinessowners

(EP77 Transcript)

What to say to attract the right customers

[00:00:00] Missing this one thing could be the reason why you’re not getting new customers and the right customers into your business. And no matter what you do in your marketing efforts, you’re always going to struggle until you get this figured out. In this episode, we’re going over what to say to attract the right customers.

[00:00:24] Welcome to the Liquis Digital Marketing Podcast, where each week we’ll be breaking down complex marketing topics into bite size steps you can take now to grow a profitable audience for your business. We’ll discuss organic reach, offer optimization, paid advertising, email marketing, content creation, promotion techniques, and so much more.

[00:00:43] I’m your host, Brad Ball, founder of Liquis Digital, a marketing agency that has helped hundreds of clients of every shape and size reach their business goals since 2008. Thanks for joining us today, and be sure to subscribe because you won’t wanna miss a beat. Now let’s grow.

[00:01:02] Hello and welcome back to another episode of the Liquis Digital Marketing Podcast. In this episode, we are talking about what to say to attract the right customers. What we’re gonna go over really is clarifying your messaging, the messaging you’re using in your blog post, on your website, in your social media post, and your social bios everywhere.

[00:01:27] Once we go over how to clarify your messaging, it’s really going to hone in. Who you help, how you help them, and why they should care. So we’re gonna break this down into three parts, but first, let’s talk about clarifying your messaging. So what is the point of clarifying your messaging? So messaging is how you are going to articulate what you do in a way that can tells the right people to take action.

[00:01:57] So that is the purpose of clarifying your messaging. It’s getting crystal clear on what you do, who you do it for. And why they should care. Step one in this is to define your distinctive messaging statement. So don’t confuse this though, with your mission, right? So a lot of times some people will get this confused with like, Oh, our mission is to, you know, do this.

[00:02:22] So your messaging statement is not about you. It’s about them. Whereas your mission is about you. Your mission is what’s driving you to do what you do, right? Where your message is completely separate from that. Your message is what and how you communicate online in your marketing, in your sales, on your client calls everywhere.

[00:02:45] So it should be super clear. It should hopefully try to create a sense of like, fomo, right? The fear of missing out, uh, like, you know, they need your services, right? Like, we wanna create the messaging to be magnetic. We want people to be drawn towards you. So that fear of missing out. Factor. And it’s not about you, it’s about what you can do for them, right?

[00:03:10] So it’s about them. So we’re gonna define your distinctive messaging statement, and here’s the formula. So first off, it needs to be, again, who it is for. It needs to include what they are struggling with and. What they want instead. So here’s the formula. It’s gonna be I work with, insert this type of person who is struggling with, insert this specific problem and wants to insert, have this result instead.

[00:03:43] So I’ve been working on a few on our end just to kinda get some examples. So like, for example, we work with business owners. Who struggle to get steady stream of customers to grow and scale their business. Just wanna sleep at night, not having to worry about if they have more customers coming in. Here’s another example.

[00:04:05] I work with family dental practices who struggle to get and keep quality patients and want peace of mind in knowing they have a study flow of patients so they can focus on dentistry. There’s like a couple examples, right? So use that formula. For yourself to create your own distinctive messaging statement, and now you’re gonna take this statement and you’re gonna go to your website and you’re gonna go to your social bios and you’re going to use this statement there.

[00:04:32] You’re gonna make sure that you have that cuz it’s gonna tell people. That you work with them, you’re gonna identify with them by identifying that with their struggles and their pain points, and you are going to give them the magnetic, Yes, I, this person gets me. I wanna work with them because you are stating the result they’re gonna get by working with you.

[00:04:54] So that’s the distinctive messaging statement. So let’s move on to the next one. So this is the central belief solution. So basically this is what do they need to know or understand about you to know or feel that your services are the answer. What do they need to understand in order for them to say, Oh yes, they totally get me.

[00:05:18] Now, once you’re clear on what this is, it’s really gonna be the central theme of everything you do. So it’s gonna be all what you put in your blog post, in your social media post, and your lead magnets in your website copy. It’s what do they need to understand? What is the problem they need to understand, and what do they need to know about you or your services?

[00:05:39] In order for them to take that action. So that is a central belief solution. So work through those, like think about that, answer these questions like what do they need to believe in order to feel your services are the answer. Come up with the answer to this question, and this will be your central belief solution.

[00:05:59] This will be what they need to know or believe in order to work with you or want to work with you or feel that your services are what they need. The next one and final one is defining the ultimate. So this is the why should they even give a shit factor, right? Like why should they even care? All they really care about is what’s in it for them.

[00:06:23] Just like you. All you care about is what’s in it for you, just like me. So that’s just how we are. What’s in it for them? So if someone came to you and asked you this question, what am I gonna get out of working with you? Do you have a clear answer to that? Because most people don’t. Most people don’t have that answer, and I would say I have been guilty of that as well.

[00:06:45] So have an answer to that question, and here’s how you’re gonna do it. You need to define what are the values, the beliefs, and the outcomes that they’re gonna get from your services. And your statement should include the so that you can blank. My service is going to give you this outcome, whatever that is, so that you can have these life changing benefits or have these life changing things.

[00:07:18] So this is the ultimate outcome. That is the statement. I’m gonna say one more time, my service is going to give you this outcome so that you can the ultimate outcome. Okay? So your homework is to go back and write these down. Get these down and then work on ’em. Don’t just sit down and just do it once, Like come back to it and do it again, and then come back to it and do it again.

[00:07:44] What you’re gonna do is you’re gonna end up getting more defined. You’re gonna get more clear. You’re gonna reread it, you’re gonna have more ideas. It’s not always gonna come in one setting. So you have to come back to it, create a document, put it on your desktop, and start defining these statements and really work on ’em, and really start paying attention to the conversations that you’re having and the questions that you’re seeing out there, and identifying these things and then start putting them.

[00:08:10] On to your social media platforms, onto your website. Start seeing what resonates with people. Really, once you get this dialed in, it’s really gonna change everything. It’s gonna make your life easier. It’s gonna make your potential customers want to work with you. If you have any questions on this, please let me know.

[00:08:28] We are here to help. Also, with that being said, I would love to invite you to our private Facebook group, and I don’t know that I’ve ever formally done an invite to our Facebook group in this podcast, and I just realized that, so we have a Facebook group if you’re not already in it, that really is kind of dedicated to motivated business owners just like you.

[00:08:49] It’s called motivated business owners, growing your business online, and I think you’re gonna, you would find a ton of value in it. It’s filled. Other motivated business owners just like you. Basically what I do in there is I’ll go and I’ll do lives and dig deeper into these podcast episodes. I’ll just do some additional trainings.

[00:09:07] It’s really revolving around everything, business growth, marketing, website, lead generation, all that related. It’s a place for us to connect one on one outside of these podcasts, and a place for you to connect with other business owners. And I just want to invite you to come check it out and see if it’s for you.

[00:09:24] If you have any questions on this episode, please let me know and we’ll see you in the next episode. Thanks for listening in today. I hope you enjoyed the show. And hey, if you did, please take a second to leave a review and share this episode with someone who you think might also benefit from it. I appreciate you so much, and as always, we’re here to help.

[00:09:41] If you have any questions about this episode or want to talk strategy with us about, Project, just shoot us an email to info Liquis Digital dot com and we’ll catch you in the next episode.

The post What to say to attract the right customers appeared first on Liquis Digital.

]]>
https://liquisdigital.com/what-to-say-to-attract-the-right-customers/feed/ 0
Business Growth Series: Chase the process not the goal https://liquisdigital.com/business-growth-series-chase-the-process-not-the-goal/ https://liquisdigital.com/business-growth-series-chase-the-process-not-the-goal/#respond Thu, 29 Sep 2022 12:00:58 +0000 https://liquisdigital.com/?p=17615 This is the 6th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses. Today we’re talking about Chasing the process not the goal.

The post Business Growth Series: Chase the process not the goal appeared first on Liquis Digital.

]]>

Show Notes

Winners and losers have the same goals. Goals are great and necessary, but alone they won’t get you there.

It’s all about the process, the in between, the things you do today, and every day until you get there.

This is the 6th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses.

Today we’re talking about Chasing the process not the goal.

Let’s jump in.

Discussion Topics:

  • What does Chasing the process not the goal mean
  • How it shows up in your business
  • Steps for success

The post Business Growth Series: Chase the process not the goal appeared first on Liquis Digital.

]]>
https://liquisdigital.com/business-growth-series-chase-the-process-not-the-goal/feed/ 0
Business Growth Series: Create systems that are scalable without you https://liquisdigital.com/business-growth-series-create-systems-that-are-scalable-without-you/ https://liquisdigital.com/business-growth-series-create-systems-that-are-scalable-without-you/#respond Thu, 22 Sep 2022 12:00:20 +0000 https://liquisdigital.com/?p=17593 This is the 5th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses. Today we’re talking about Creating systems that are scalable without you.

The post Business Growth Series: Create systems that are scalable without you appeared first on Liquis Digital.

]]>

Show Notes

When I started my business, I was doing all the work. Like most people who start, I found myself working in the business as well as working on the business.

Which was great… for a while.

There became a point where there needed to make a clear divide between the two if we were going to continue to grow.

This is the 5th part of our Business Growth Series where I’m taking my top growth advice from 14 years’ experience of running a successful marketing agency and sharing the lessons I’ve learned from working with hundreds of different businesses.

Today we’re talking about Creating systems that are scalable without you.

Let’s jump in.

Discussion Topics:

  • My story
  • Creating systems that are scalable without you
  • SOPs / checklist
  • Tools & Books to help you scale & create systems

Resources:

The post Business Growth Series: Create systems that are scalable without you appeared first on Liquis Digital.

]]>
https://liquisdigital.com/business-growth-series-create-systems-that-are-scalable-without-you/feed/ 0